Commercial, Connectivity

Turkish Airlines Taps Panasonic Avionics for Personalized IFEC

By Juliet Van Wagenen | December 19, 2016
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Photo: Turkish Airlines
Photo: Turkish Airlines

[Avionics Magazine 12-19-2016] Turkish Airlines has selected Panasonic Avionics’ advanced eX1 In-Flight Entertainment and Communications (IFEC) system and global communications services for its new fleet of narrow body aircraft.

The eX1 solution is an advanced narrowbody IFE system that aims to create a home theater atmosphere. The system will include Panasonic’s Passenger Data Integration (PDI) service, which will allow Turkish Airlines to add higher levels of personalization to its in-flight experience. PDI will also allow Turkish Airlines to recognize the travel preferences of their guests and recommend specific content, services and amenities that will enhance their experience both in flight and in their destination city.

PDI will leverage a companion application that will enable passengers to securely pair their mobile device to the IFEC system and personalize and enhance their entertainment experience through capabilities that include custom playlists and a second screen environment.

The onboard experience will also include high-speed, global Wi-Fi and multiple channels of live television, enabled by Panasonic’s global communications services. The Wi-Fi and live television services will be available on 92 Airbus A321 NEOs-ACF, 65 Boeing 737 MAX 8s and 10 Boeing 737 MAX 9s. As part of the contract, Turkish Airlines has the option to equip the last 45 aircraft with its own direct affiliate’s IFE system, pending linefit offerability.

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