VIM Signs Deal for Expanded Lufthansa Revenue Management System

By Staff Writer | April 28, 2017
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VIM Airlines has added two modules to its Lufthansa Systems segment-based revenue management system, Lufthansa said. VIM has been using the ProfitLine/Yield Rembrandt revenue management solution since 2011. Lufthansa and VIM Airlines have signed a six-year agreement for the two additional modules: price-based forecasting and multi-segment optimization.

“Our revenue management solution was developed specifically to meet the needs of smaller and medium-sized airlines offering point-to-point connections. This makes it the perfect solution for our strategically important customer VIM Airlines,” said Marco Cesa, SVP of regional management for Europe, Middle East and Africa at Lufthansa Systems. “We firmly believe that the new modules will add to the existing features in supporting VIM Airlines in boosting its revenues.”

With the expanded solution, VIM Airlines can control capacity utilization of its flights with increased efficiency and respond more quickly to market changes. The price-based forecasting module allows airlines to use product-sensitive and price-sensitive forecasts and optimizations. The system monitors entire network and tracks booking patterns.

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