Global Eagle Entertainment's Row 44 subsidiary will offer free live TV and on-demand shows on Southwest Airlines via DISH Network, the companies announced Tuesday.
Row 44 first launched its live TV platform on Southwest Airlines in the summer of 2012. After a successful pilot phase, it was rolled out to all WiFi-equipped Boeing 737-700 and -800 aircraft, which now represents more than 425 aircraft or about 75 percent of Southwest’s fleet.
“This trailblazing partnership is a validation of our industry-leading technology and our integrated content and connectivity platform,” said John LaValle, CEO of Global Eagle Entertainment. “This new program reflects the ability of our unique platform to meet the evolving needs of our customers and the millions of travelers they serve. We look forward to working with Southwest and DISH on this truly market-leading promotion.”
Earlier this year, Southwest Airlines announced an upgrade to the live TV package as well as the addition of on-demand episodes of popular TV shows. With the new DISH-sponsored "TV Flies Free" program, Southwest customers will be able to watch free live TV and more than 50 on demand shows on their personal devices. Live TV is available on most Internet-ready devices on most Southwest flights.