ATM Modernization, Commercial

JetBlue to Use PASSUR Traffic Management System

By Tish Drake | January 20, 2012
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JetBlue Airways selected the Integrated Traffic Management System from PASSUR Aerospace for deployment at its system operations center and throughout its network, the companies announced Thursday.

The system is a web-hosted integrated business intelligence platform that targets key constraints through the entire lifecycle of a flight, to optimize fuel costs and emissions, schedule integrity, and the passenger experience. It is built on several PASSUR capabilities, including a proprietary network of radar surveillance systems installed throughout North America and internationally, integrated aviation databases with historical archives, predictive analytical algorithms and decision support software. The company said the system enables airlines to predict arrival times more accurately, anticipate pending airport delays, manage congested airways, surface operations and irregular events more effectively, and coordinate with other aviation organizations to help to ensure smooth and predictable operations.

The capabilities chosen by JetBlue include traffic management initiative optimization; diversion management; surface management/departure optimization; hub control center management; and tarmac delay management.

"PASSUR is a critical partner in our strategic operating plan," said JetBlue’s Executive Vice President and Chief Operating Officer, Rob Maruster. "As we grow in size and complexity, particularly with our focus in the Northeast and its complicated airspace, we view operations business intelligence as a major opportunity to increase efficiency, reduce costs, and continue to deliver superior customer care. We believe PASSUR to be a leader in aviation operations business intelligence."

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