AgustaWestland’s AW169 Launch Manoeuvres Politicians in a Strategy of Survival
Farnborough Airshow, Monday 19 July: AgustaWestland could have pulled off a political masterstroke at the first day of Farnborough during the surprise launch of their new helicopter, the AW169.
The AW169 is billed as “a multi-purpose twin engine light transport utility helicopter” of around 4.5 tons and was launched with numerous declarations about its worth to the UK in terms of industrial commitment. Giuseppi Orsi, CEO, AgustaWestland described it as “a real and exciting potential”, emphasising that “the company commitment to the industrial base in the UK is real.”
Graham Cole, Managing Director, AgustaWestland added that the AW169 represented a new opportunity for a civil programme in the UK – which has previously only been a focus of the military production side of AgustaWestland’s business. The promise of keeping valuable engineering jobs in the UK was underlined as the design and production of certain parts – especially the transmission and rotor blades.
“I am delighted that AgustaWestland in Yeovil is to play an important role in the design, development and production of the AW169. We see a large market for the AW169 [1,000 over 20 years was cited] and the real prospect of a production line for an AgustaWestland commercial helicopter in Yeovil.”
He added that “we have already formed a UK parapabulic team which will vigorously pursue with the AW169 and our other products, all UK parapublic opportunities. AW169s which are acquired within the UK will be built and supported in the UK and will be key to opening the production line early.”
This news must have seemed like sweet music to the guest VIP. It was a shrewd move to invite Dr Vince Cable MP (Liberal Democrat), Secretary of State for Business, Innovation and Skills, to be the honoured guest at the opening, and he bravely consenting to be draped all over the new machine for photos. An AgustaWestland corporate release quoted him thus: “The Government recognises and appreciates the significant investments Finmeccanica have made into the aerospace and defence industries in the UK in recent years and is delighted that this continues with the launch of the AW169. The AW169 is indeed an exciting project that typifies the type of project which will sustain and grow our domestic high technology engineering and manufacturing base into the future.”
No coincidence either that the Member of Parliament for Yeovil is David Laws – also a Liberal Democrat.
Cue the arrival of Defence Secretary Liam Fox (Conservative), expected Tuesday. He is the man charged with reducing the defence budget by 10% from its current total of around £36 billion. With government currently talking to all industry about where cuts could be made, and looking at all potential programmes to see which could be cut, the much previously debated AW159 Wildcat must be one of those being considered.
The relationship between AgustaWestland and the British Government has been one that has been envied by other OEMs and the position that the company has in the government’s manufacturing portfolio should not be underestimated. What better way then, where a coalition government is charged with making difficult policy decisions in cutting the defence budget, to have one side of that coalition firmly and publically on your side.
By Andrew Drwiega



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