|flydubai aircraft on runway. Photo: flydubai
[Avionics Today 06-23-2015] Global Eagle Entertainment (GEE) will equip Dubai-based airline flydubai's current and future fleet of Next-Generation (NG) Boeing 737-800 aircraft with GEE’s broadband AirConnect satellite connectivity system. The deployment on flydubai will be the first time a single provider has delivered a bundled solution of In-Flight Connectivity (IFC), in-seat In-Flight Entertainment (IFE) content and a provision for operations data.
GEE will also introduce a new capability, which updates the media content on the in-seat IFE system already in place on flydubai aircraft via the AirConnect system. This is expected to be the industry’s first use of broadband connectivity to routinely update the media content on embedded IFE systems, according to GEE.
The integrated IFE&C solution will offer Wi-Fi-enabled internet connectivity, a library of stored content, such as local and international movies and TV shows, and other media delivered to passenger’s handheld devices. GEE will support the generation of ancillary revenue through the sale of advertising and sponsorships, and will also manage billing and payment processing.