Tuesday, December 1, 2009
Rotorcraft Report: Marketing Study: R&W is Must-Read
Rotor & Wing is at the top of the list of “must-read” helicopter-related magazines in a recent white paper from BDN Aerospace Marketing.
The firm asked more than 1,000 readers to rate various helicopter magazines, as well as the importance of different subject matters. In a survey of around 1,200 respondents, two-thirds (800 people) said they read through Rotor & Wing, with 175 adding that they skim it. The report said a total of 80 percent of respondents turn to Rotor & Wing for their rotary aviation news. Areas most cited as favorites were learning about operations and products, and the photography. For more information about the study, visit www.bdnaerospace.com.


Join us on: Facebook Twitter LinkedIn