Tuesday, December 1, 2009
Rotorcraft Report: Marketing Study: R&W is Must-Read
Rotor & Wing is at the top of the list of “must-read” helicopter-related magazines in a recent white paper from BDN Aerospace Marketing.
The firm asked more than 1,000 readers to rate various helicopter magazines, as well as the importance of different subject matters. In a survey of around 1,200 respondents, two-thirds (800 people) said they read through Rotor & Wing, with 175 adding that they skim it. The report said a total of 80 percent of respondents turn to Rotor & Wing for their rotary aviation news. Areas most cited as favorites were learning about operations and products, and the photography. For more information about the study, visit www.bdnaerospace.com.