Marketing budgets are tight, and spending wisely is more important than ever. 

Sales and marketing professionals worldwide are asking, “Should I advertise in 2010?” “Which media will give me the biggest bang for my buck?” “What else should I be doing to drive sales?”

BDN Aerospace Marketing (BDN), the rotorcraft industry’s leading provider of specialized integrated marketing solutions, has exclusive new data — and expert analysis — developed specifically to guide informed decision making about advertising, marketing and public relations.

The company surveyed 1,000 rotorcraft industry professionals to learn what media they read, why they read them, and the factors that influence buying behavior. Survey results may be accessed exclusively through the company’s website.

The results, while generally not surprising, were unquestionably enlightening, said BDN President Kyle Davis.

“Every publication tells you they are the best, and often have their own data to make a case for advertising with them,” she said. “But our survey results are based on what any given company’s prospective customers say they read and value. That’s a huge distinction.”  For example: Printed magazines are still the medium of choice for professional news and information, while social media has yet to really catch on.

What influences buying behavior?  More than half said advertising is suggestive, and 43 percent said product reports are suggestive. BDN says that tells them that companies should be employing a smart mix of advertising and cost-effective public relations.

To learn which magazines are read from cover to cover, which are skimmed or never seen, and a ranking of 19 magazines from most to least popular read BDN’s detailed White Paper at: bdnaerospace.com