Miwok Sets January for Launch

Miwok Airways, which is changing its name to FlyMiwok to reflect its unique business model and enhance brand consistency, said revenue flights for its new air taxi service, using Cirrus aircraft will launch January 15. Serving the Southern California market, FlyMiwok said the first of its Cirrus SR-22 operators will launch the service. In addition, it placed a fleet order for the Cirrus aircraft recently. The carrier uses Facebook as part of its viral marketing campaign. Related Story
"In the current economic climate, commercial carriers continue to reduce service to many communities while highways remain highly congested," said FlyMiwok's CEO Gad Barnea. "Our affordable on-demand service will open up new options for busy business travelers looking to cut costs and make better use of their time. We have already seen tremendous excitement for our service since initial public coverage started last September and we look forward to serve our customers come January"
Based in Burlingame, Calif. FlyMiwok serves a region that includes Los Angeles to the San Diego or Palm Springs region, promising 40-minute, less-than-full-fare economy flights that beat the 4-5 hours on a round-trip compared to driving.