Hawker Beechcraft Corporation (HBC), appointed Charles D. Mayer as vice president, marketing. Mayer is responsible for developing and implementing strategies and branding initiatives for all marketing activities supporting Hawker Beechcraft products and services worldwide. He will also lead marketing communications, public relations and internal communications, market analysis, database management, and the development of customer-driven, product marketing initiatives for Mayer's career spans more than 15 years in marketing including 10 within the luxury automotive category. Most recently, Mayer was director of marketing, media and advertising for Maserati North America in Englewood Cliffs, N.J., where he was responsible for leading the successful marketing re-launch of Maserati in the U.S., enabling the brand to capture more than one-third of segment sales in 2007. Prior to that, he led marketing communications and brand strategy for Jaguar Cars North America in Irvine, Calif. From 1993 to 2001, Mayer held senior executive positions with various automotive and advertising industry authorities, including senior vice president for D'Arcy Advertising in Troy, Mich., on the Cadillac advertising account; and manager, global integrated marketing for Saab Automobile AB in Goteborg, Sweden. Mayer holds a bachelor's degree in advertising and public relations from Southern Methodist University in Dallas, Texas.