Cessna Creates Hassle-Factor Video

Cessna Aircraft Company is taking its marketing program to Broadway with a new video appearing over the next two months on one of the jumbo video screens in New York's Times Square. The company is capitalizing on the recent Travel Industry Association study showing that commercial airlines hassle factors – security, delays and cancellations as well as crowded aircraft and lack of enough space to work in flight – have caused the airlines to lose $9 billion in passenger travel and 41 million trips not taken. Related Story
The video - One Day, Two Trips - is an innovative presentation of the benefits of travel using a business aircraft versus commercial flights. Using a split screen, the 30-second piece follows two business travelers in a time-lapse view of their day as they both travel from Chattanooga, Tenn., to the same building in New York on the same day. Suffice it to say, it was no contest when the business jet traveler was still in bed as the commercial traveler was well into his hassles.
The airline traveler watches the sun rise while retying his shoes at the end of the security line at the airport while the business jet traveler sleeps in, then has a leisurely breakfast with the family. A couple of connections later, the airline traveler arrives at the building door, opened by the traveler who flew direct on a private aircraft in just a fraction of the time, catching up on work during the flight. The video ends with the business aircraft traveler already home throwing the baseball with his son while the airline traveler sits waiting on another flight.
The full two-minute version of the video can be viewed here.
"We're excited about the video and about the opportunity to share it with the diverse and large audience in Times Square," said Tom Aniello, Cessna vice president, marketing. "The message here is that using a business aircraft is the most efficient use of an executive's time and of the shareholder's resources for much of today's business travel. Cessna is uniquely able to offer time-saving travel solutions for nearly any business travel need, whether it's for an entrepreneur learning to fly or a corporation needing an efficient global travel tool. When you factor in time savings, increased productivity, more time with family and lower stress levels on the business traveler, many companies find travel by business aircraft to be the best alternative."
The video was produced by Cessna's Marketing Department in association with Mandala in Bend, Ore., and North by Northwest Productions in Spokane, Wash.