Yucaipa, Mesa Gain Aloha Name

With a winning bid of $750,000, Yucaipa outbid Hawaiian for the Aloha name and is expected to receive court approval today clearing the way for Mesa Air Group’s go! to rebrand itself with the legendary moniker. Hawaiian’s bid was only $575,000 besting the required overbid to Yucaipa’s initiating bid by only $50,000. Mesa’s use of the name comes from the recent settlement with Yucaipa. Related Story Yucaipa’s lead role resulted from Aloha’s sale of its lawsuit against Mesa in a court approved deal last June in exchange for a $10 million credit bid reducing Aloha’s debt to Yucaipa. For a complete report including the royalties to be paid by Mesa to Yucaipa for the use of the Aloha name see the next issue of Regional Aviation News.