Judge Rejects New Name for go!

Yucaipa may have won the bid for Aloha’s name, but the bankruptcy judge rejected its use by Mesa citing the “lack of sensitivity” of the two companies. He temporarily blocked their plans until a February 19 hearing on the licensing agreement. The judge, citing the impact of Aloha’s demise on its employees, wants to give possible opponents time to react. The ruling, however, does not impact the settlement of the Yucaipa/Mesa lawsuit from which the use of Aloha’s name arose. The deal was an attempt by Yucaipa to recoup the $13 million it is owed by Aloha which also owes $100 million to other creditors.