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Monday, May 20, 2013

Cessna Sees Future Growth in Europe's Business Aviation Industry

By Woodrow Bellamy III

Cessna is confident its expansion in Europe positions the company for a future return to growth in the region, the Kansas-based OEM said Monday at the 2013 European Business Aviation Convention and Exhibition (EBACE). 
(Cessna Citation Longitude. Photo: Cessna.)
Recently Cessna has doubled its European sales force, and is now increasing the services offered at its service centers throughout the region. In 2012, Cessna opened a service center in Valencia, Spain, its largest service center in the region and sixth maintenance facility on the continent. 
Alessandro Barizzi has been announced as the new vice president of European Customer Service, and Tom Perry will take over as vice president of sales for the region, the company said Monday. 
The business jet manufacturer is bringing six new aircraft to the market this year, including the  new Citation X, Citation M2, TTx, Grand Caravan EX and 182 Turbo Skylane JT-A. The new Citation Sovereign also recently completed its first production flight, and EASA certification is expected by early 2014. 
“While the eurozone as a whole remains in recession, there are bright spots that give grounds for optimism. Many economists expect Germany, a major business aviation market, to benefit from rising exports and domestic consumption in coming months," said Kriya Shortt, senior vice president of sales at Cessna. "Similarly, the U.K., long an important market, is enjoying a brighter outlook for growth and inflation, according to the Bank of England. Considering these factors, and that past recoveries in our industry have often accelerated quickly, Cessna believes it is right to invest now to maintain our leadership position."
Additionally, in a statement Monday, Terry Shriner, business leader for the Cessna Latitude and Longitude programs said both jets are garnering "enthusiasm" in the business aviation community. The Latitude is on track for a first flight in 2014, while  the Longitude is expected to enter service in 2017, with EASA type certification projected for 2018. 

The Cessna team is currently at EBACE displaying its Citation CJ2+, Citation CJ4 and Citation XLS+.   

Related: Cessna M2 Gets Wings

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