ATR launches a two-week demonstration tour of its new generation ATR 72-500 aircraft to mainline North American airlines and leading US regional carriers this week. The tour – Unveiling the Talent and aimed at replacing smaller RJs now becoming less economic in serving short-haul routes – offers the opportunity for many of the North American carriers to see the latest developments from ATR in communications, navigation tools and passenger comfort. The ATR aircraft being featured is equipped with the new “Elegance” cabin, In-Flight Entertainment (IFE) system, and Light Emitting Diode (LED) interior lighting, which has already been delivered elsewhere in the world.
“The North American market represents a large potential for the latest generation ATRs given their superior economics on the regional routes, their environmental friendliness and the high level of comfort offered to the passengers”, declared Stéphane Mayer, ATR CEO. “This tour will emphasize the ‘-500 series’ ATRs as the optimal solution for replacement of smaller RJs as well as the renewal of aging turboprop fleets”, he added.
Led by John Moore, ATR head of sales, the tour launches October 2 with a press conference at EADS North America. Regional Aviation News will be on hand to cover the event.