SAN FRANCISCO,
Dec. 20 /PRNewswire/ -- Carat announced today that it has
been named as the search marketing agency of record for Virgin America. The
account will include a variety of paid search marketing and search engine
optimization services, and will be managed by the agency's
San Francisco
office.
"Carat brings a sophisticated knowledge of search marketing and, most
importantly, has an in depth understanding of how search integrates with a
broader on and offline marketing communications program," said Porter Gale, VP
of Marketing at Virgin America. "We were also impressed with Carat's passion
for the Virgin America brand. They flew our airline and their team was as
excited about our mood lighting, our great food, our leather seats and our
in-flight entertainment center as we are."
Launched in August 2007, Virgin America is on its way to growing to as
many as 10 destinations and over 1,000 employees within its first year. With
plans to serve as many as 30 cities in its first five years, Virgin America
currently flies to San Francisco (SFO), New York (JFK), Los Angeles (LAX),
Washington, DC (IAD), Las Vegas (LAS), San Diego (SAN) -- starting
February 12, 2008 and Seattle (SEA) -- starting March 18, 2008.
"Virgin America is an exciting brand that delivers on its promise of
comfortable air travel, low fares, stylish service, innovative features and
fun," said Sarah Fay, CEO of Carat and Isobar US. "We're thrilled to be
selected as a marketing partner and look forward to integrating successful
search strategies with all of their efforts."
About Carat
Carat is a global independent media communications network, with over 100
offices in over 80 countries. Carat is transforming communications --
creating communications that transform clients' businesses and leading
transformation of the communications world. Carat provides a full range of
services -- including media and market research; communications planning;
media planning and buying; multicultural communications; corporate trade;
branded entertainment; direct and digital marketing; experiential and
sponsorship services; and marketing analytics and consulting. Carat is part
of the Aegis Group -- a leading marketing services company listed on the
London Stock Exchange. For more information, visit the company's website at
http://www.carat.com.
About Virgin America
As America's newest airline, Virgin America plans to serve as many as 30
cities in its first five years. Virgin America's base of operations is San
Francisco International Airport's ultra-modern, spacious and convenient
International Terminal, which was completed in 2000. The airline's brand-new
Airbus A320-family aircraft offer guests their own interactive in-flight
entertainment systems, plugs for laptops and other portable electronic devices
and a host of other features aimed at bringing a little fun back to flying.
In Zagat's 2007 Global Airlines Survey of 7,500 frequent fliers, Virgin
America was ranked number one among all domestic carriers for overall quality
in First/Business Class and second among all domestic carriers for overall
quality in the Main Cabin. To learn more visit:
http://www.virginamerica.com.
Contacts:
Adrienne Scordato
Carat
917-326-7117
adrienne.scordato@aemedia.com
Abby Lunardini
Virgin America
650-533-7576
abby.lunardini@virginamerica.com
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