Aviation Today Free e-Mail Newsletter Free Aviation Job Alerts
Home Aviation Today's Daily Brief Avionics Aviation Maintenance Rotor & Wing Air Safety Week Aircraft Value News
View by Category:  Military | Commercial | Business & General Aviation | Rotorcraft | Air Traffic Control | Maintenance
Advanced Search


Aviation Today Market Leaders
Subscribe
Jobs
Events
Podcasts
Webinars
Videos
Blogs
Databases &
   Buyer's Guides

White Papers/
   Technical Reports/
   Supplements

Research Reports
Article Archives
Press Releases
From the PR Wires
Industry Links



Top Stories
Aviation e-letter
Financial Center
Calendar
Media Kits
About Us
Contact Us
Twitter

Thursday, April 16, 2009

Virgin America Introduces New Health-Focused, Gourmet Menus For Spring Travel

U.S. Airline Partners with World Renowned Chef Luke Mangan to Create New First Class Menus on Select Flights

SAN FRANCISCO, April 16 /PRNewswire/ -- Virgin America, the award-winning airline, today announced the introduction of new menus that offer guests a selection of healthy and wholesome meal and snack options for the spring travel season. The new menus include an on-demand selection for guests in the Main Cabin and a new seasonal First Class menu designed by world-renowned Chef, Luke Mangan. Both menus are crafted using an assortment of nutritious ingredients, including fresh fruits and vegetables, premium meats and artisan breads and are designed to give travelers more healthy and satisfying options to choose from for their in-flight meals and snacks.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090123/VIRGINAMERICALOGO)

“Our goal at Virgin America is to revolutionize today’s travel experience by offering not only great service and entertainment features, but also healthy, satisfying menu selections,” said Senior Vice President of People, In-flight and Guest Services Frances Fiorillo. “In an effort to continue to evolve our award winning first class guest experience we have partnered with Chef Luke Mangan, who is known the world over for using fresh and organic ingredients,” continued Fiorillo.

Chef Mangan is recognized internationally as a premier chef and restaurateur, and his talent for adapting traditional dishes to the modern palate is rooted in his global experience and classical French training. He honed his skills at some of the world’s most prestigious restaurants, including the world-famous, three Michelin star Waterside Inn in Bray, Berkshire. Today, Chef Mangan owns four restaurants around the globe, including South Food + Wine Bar in San Francisco, Salt and World Wine Bar in Tokyo, and Glass Brasserie in Sydney.

“Virgin America is bringing a quality dining experience back to air travel with a new in-flight menu that uses fresh, seasonal ingredients to create an assortment of refreshing and nutritious meal and snack options,” said Chef Mangan. “I believe in only using natural foods, cooked simply and naturally. Travelers have endured tasteless, high-calorie domestic airline menu options that are lacking in both nutrition and flavor long enough. With our new spring menu, Virgin America is offering a healthy, delicious and satisfying selection that will pioneer a new standard for in-flight dining.”

Guests traveling in the First Class Cabin will be able to select from a variety of gourmet traditional and vegetarian dishes created exclusively for Virgin America by Chef Mangan. Selections featured on the new First Class menu will vary by route, but include:

  • BBQ Lamb Cutlets: French-cut seared lamb rib chops served with creamy whipped potatoes, sweet onion confit made with caramelized onions, honey white wine and balsamic vinegar and served with oven roasted Roma tomatoes and basil infused olive oil.
  • Moroccan Spiced Vegetable Pie: A Moroccan spiced dish of carrots, sweet potatoes, eggplant, zucchini, sun burst squash, okra, tomatoes and finished with fresh spinach, chick peas, currants and almonds. Topped with flaky puff pastry and served with couscous with cilantro, dates, onion and olive oil.
  • Braised Beef with Peas, Feta and Pine Nuts: Short rib of beef braised with carrots, ginger, chilies, sweet potato, chickpeas, dates, Moroccan spices and finished with feta cheese, green peas and pine nuts. Served with couscous with cilantro, dates, onion and olive oil.
  • Eggplant and Ricotta Cannelloni: Crispy pan fried eggplant slices rolled up with a creamy ricotta cheese and spinach filling served on tomato basil sauce and fresh mozzarella and garnished with a fried basil leaf.
  • Maple Roasted Chicken with Spiced Pumpkin and Broccolini: Roasted maple and herb marinated chicken breast served with whipped potatoes, oven roasted pumpkin with crispy bacon and onion, buttery broccolini and finished with a maple and herb demi glace.
  • Green Curry Vegetables with Braised Basmati Rice: A vegetarian curry dish of carrots, potatoes, yellow squash, eggplant, tomatoes, zucchini, sweet potatoes, red lentils, green beans, cauliflower, okra, green peas and spinach and finished with pickled papayas with mustard seeds. Served with Basmati rice garnished with, cashews, raisins, coconut, cucumber, red chilies and papadums

In the Main Cabin, guests can purchase options from the new spring menu at the touch of a button using Red™, the airline’s interactive seatback entertainment system. The on-demand ordering system is offered by Virgin America and is part of the airline’s standard, award-winning service. The new spring menu allows Main Cabin travelers to choose from an assortment of new meal and snack options.

New snack options include the following (prices range between $3 - $6 in Main Cabin, and options are complimentary in Main Cabin Select):

  • New Grab and Go Food Cube: The Grab and Go Food Cube contains great, high-quality shelf stable products from Go Picnic, including Justin’s Maple Almond Butter, Bonne Maman strawberry jam, LJ crackers, Seneca apple chips, Dan D cashews, Sweet Perry apple sauce and a Swiss Delacado chocolate bar.
  • sweetriot All-Natural Dark Chocolate: Antioxidant packed 65% dark chocolate with crunchy cacao nibs low in calories, low in sugar, dairy-free, gluten-free, and high in flavor. Virgin America is the first to offer sweetriot’s brand new product, the unBar, as part of an effort to bring passengers the coolest new products before anyone else.
  • Hippie Chips - Jalapeno Flavor: These ultra-light, low fat chips are only 90 calories and made with all-natural, gluten-free ingredients for a superlative taste and exceptional texture. Guests who purchase a bag of Haight-AshBerry Jalapeno Hippie Chips have a chance to win a free roundtrip on Virgin America.

In addition to the new snack additions, guests traveling in the Main Cabin will also have the opportunity to choose from a variety of delicious options within Virgin America’s new seasonal Fresh Menu, including the following (prices range between $7 - $10 in Main Cabin, and options are complimentary in Main Cabin Select):

  • Fruit and Cheese: Hand-cut imported brie, pepper Monterey Jack and aged cheddar paired with clusters of sweet red seedless grapes, sun-dried cranberries, pecans and crisp multigrain crackers.
  • Spring Spinach Salad: Young spinach leaves and Romaine lettuce loaded with crisp julienne carrots, red, green and yellow bell peppers, sweet strawberries, feta cheese, grape tomatoes and long stem artichokes served with a balsamic vinaigrette.
  • Hummus and Pita Chips: A healthy selection of Mediterranean hummus and baba ganoush served with crisp fresh carrot batons, broccoli and cauliflower florets, sweet red bell pepper, cucumbers, red radish, sugar snap peas and a stuffed grape leaf, served with Stacy’s Pita Chips.
  • Wild Berry Parfait: A light yogurt parfait layered with vanilla yogurt, raspberries, blueberries and blackberries, served with a crunchy chocolate granola.
  • Mandarin Chicken Hand Roll: An exciting play on the popular Asian hand roll, this wrap includes grilled chicken breast, crisp cucumber, mandarin orange sections and cream cheese, along with green leaf and frisee lettuce, red radish and yellow bell peppers all rolled within a savory mandarin orange tortilla. Served with a Thai noodle salad and a Toblerone chocolate for dessert.
  • Napa Valley Chicken Salad Hand Roll: Diced chicken breast tossed with apples, currants, crisp vegetables and mayonnaise rolled within a savory garden spinach tortilla wrap, with red bell peppers, green leaf and frisee lettuces, carrot sticks and cream cheese. Served with a Italian pasta salad and a Toblerone chocolate for dessert.
  • The Italian: Freshly baked artisan herb and cheese focaccia flat bread piled high with cured ham, shaved prosciutto, Genoa salami, provolone cheese, pickled sweet red onion, Kalamata olives, banana peppers, crisp lettuce and ripened Roma tomatoes. Served with a Toblerone chocolate for dessert.
  • Flat Iron Steak Sandwich: The perfect steak sandwich of seasoned, seared and thinly sliced flat iron steak served on a freshly baked artisan ciabatta roll with roasted red peppers, red onions, yellow roasted tomatoes, fresh mozzarella cheese, frisee lettuce and a tangy basil pesto sauce. Served with a Toblerone chocolate for dessert.

In addition to an updated food menu, new beverages and cocktails are also available for purchase starting today. Guests can always order drinks, like Illy iced cappuccinos and eco-friendly cocktails made with VeeV Acai Spirit from their seatback, and watch as they are mixed on-demand.

Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston and starting April 29 - Orange County. The airline is one of the fastest growing of all time, with a new 28-aircraft Airbus A320-family fleet and daily flights from: SFO to LAX, SFO to JFK, SFO to SAN, SFO to IAD, SFO to LAS, LAX to JFK, LAX to IAD, SFO to SEA, SEA to LAX, JFK to LAS, BOS to LAX, BOS to SFO and starting on April 29 - SFO to SNA.

About Virgin America: Launched in Aug. 2007, Virgin America is a California-based airline that offers attractive fares and a host of innovative features aimed at reinventing air travel, including power outlets and the Red™ interactive in-flight entertainment system which offers the first touch-screen in-flight food menu, 25 on-demand films, seat-to-seat chat, videogames, live TV and more. Already launched on over half its fleet, by June 2009 the carrier will be the first U.S. airline to offer in-flight internet on every flight. In addition to a Main Cabin that offers custom-designed leather seats with a deeper, more comfortable pitch, the carrier’s First Class offers international-grade amenities, such as seats with lumbar massagers. Main Cabin Select service offers 38-inches of seat pitch, complimentary food and cocktails, an all-access pass to Red™ and priority check-in and boarding. In 2008, the airline was named “Best Domestic Airline in Conde Nast Traveler Readers’ Choice Awards and “Best Domestic Airline” in Travel + Leisure World’s Best Awards. The airline serves San Francisco, LA, New York, Las Vegas, San Diego, Seattle, Boston and on April 29 - Orange County. For more: www.virginamerica.com

EDITORS NOTE: Virgin America is a U.S.-controlled and operated airline and an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.


Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part
in any form or medium without express written permission of Access Intelligence, LLC is prohibited.
View Privacy Policy