LONDON,
September 14 /PRNewswire-FirstCall/ -- South African Airways
(SAA) is anticipating an increase in customer satisfaction with its web site,
http://www.flysaa.com, when it launches its interactive timetable and
route-mapping tool developed by OAG, the world's leading aviation data
business. SAA is the first airline to sign up for OAG Route Mapper, a new
online mapping application for marketing an airline's routes and services.
OAG Route Mapper is hosted by OAG and integrated into an airline's own
reservation system via its web site. It provides airlines with a
cost-effective way to increase passenger loyalty by enabling business and
leisure travellers to see at-a-glance where they can fly to with that
airline, either directly or via a connection, and to view times and details
of all flights on any route before making a booking.
The new service is expected to be live at http://www.flysaa.com within a
month.
"SAA is ahead of the pack when it comes to seeking out and implementing
some of the most technologically advanced and driven products to make the
travel lives of our customers easier," says Mike Re, SAA Chief Information
Officer "OAG's Route Mapper does exactly this. It provides complete
convenience to the customer and is in addition to other online products
launched by SAA providing the opportunity to take their travel experience
from start to finish in their own hands without hassle."
John Weber, senior vice president OAG Aviation, said: "We are delighted
to have such a forward-thinking carrier as SAA as our launch customer for OAG
Route Mapper. SAA will be able to promote its entire route network in an
easy-to-use application with the benefit of a visual map and detailed
timetable information all on one screen. This service has been developed to
help airlines enhance their web sites and drive customer loyalty as part of
an online marketing strategy.
"Any airline wishing to promote its entire route network simply and
visually will find OAG Route Mapper an invaluable addition to its web site
and a convenient and effective way to increase site traffic and promote
online ticket sales," added Weber.
OAG Route Mapper is a major upgrade of OAG's existing Internet Timetables
service. SAA is taking the service as part of a wider package of online,
downloadable and print timetable solutions from OAG.
About SAA
SAA celebrates its 75th Anniversary in 2009 and is one of the oldest
airlines in the world. SAA is one of the leading carriers in Africa offering
over 20 destinations across the continent, as well as major destinations
within South Africa, including its hub, Johannesburg. It is a member of the
largest and most recognised international airline network, Star Alliance, and
through this is able to offer its passengers a service beyond its own direct
operations as well as numerous benefits to customers. SAA operates one of the
most technologically advanced aircraft fleets in the world and offers an
exclusive and highly rated product. SAA's priority is to ensure the safety of
its passengers and crew and therefore places immense focus on maintenance of
its aircraft.
About OAG
OAG provides the industry's most accurate single source for airline
information, with essential aviation workflow data and analytics sourced from
its comprehensive proprietary airline schedules, fleet and MRO (maintenance,
repair and overhaul) databases. OAG is a leading brand of UBM Aviation, a
global data and information business for the air transport industry. UBM
Aviation serves the passenger aviation, air cargo logistics, MRO and business
travel communities with information products, market intelligence, news and
events. It is a division of United Business Media Limited. For more
information, go to http://www.ubmaviation.com
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