Porter Airlines introduces VIPorter frequent flyer program

TORONTO, June 3 /PRNewswire/ - Porter Airlines today announced its frequent flyer program, VIPorter, as the latest benefit for its passengers. Starting June 9, all registered Porter customers will begin earning VIPorter Points each time they fly Porter. Points collected can be used to redeem complimentary travel on Porter Airlines after as few as five one-way flights.

The VIPorter frequent flyer program is distinguished by its simplicity in accumulating and redeeming points. There are no blackout periods and seats are allocated for VIPorter redemption up to a total of 10 per cent system capacity. Redeemed flights include complimentary seat selection and convenient change options.

"VIPorter broadens Porter's premium offering and provides travellers with realistic, attainable rewards," said Don Carty, chairman of Porter Airlines. "Porter's approach to our frequent flyer program, much like our daily service offering, will be a breath of fresh air in an industry bogged down in overly complicated reward and redemption systems."

A simple earning and redemption structure makes it easy to benefit from the VIPorter program. After earning 7500 VIPorter Points, passengers may redeem their points for a complimentary one-way flight anywhere Porter Airlines flies. Porter's three fare classes earn points at different levels, with 10-pack Porter Passes and group bookings also eligible for points as detailed below:

    -------------------------------------------------------------------------
                                                            One-way flights
    Eligible fare type                                      required to earn
    (one-way flight)                      Points Awarded    free flight
    -------------------------------------------------------------------------
    -   Firm Class                        375               20
    -   Porter Pass Firm
    -------------------------------------------------------------------------
    -   Flexible Class                    750               10
    -   Porter Pass Flexible
    -   Group booking
    -------------------------------------------------------------------------
    -   Freedom Class                     1500              5
    -   Porter Pass Freedom
    -------------------------------------------------------------------------

"For the past 18 months, Porter has built a reputation for providing convenience, speed and seamless service as part of the travel experience," said Robert Deluce, president and CEO of Porter Airlines. "Now, we've built these fundamentals into VIPorter. Passengers will soon find out how uncomplicated and truly rewarding a frequent flyer program can be."

All passengers will continue to enjoy Porter's customer-focused approach that includes business-friendly amenities in the Toronto lounge and complimentary in-flight food and beverage service.

Registered Porter passengers with an existing customer number may provide it at the time of booking to collect VIPorter Points. Passengers who have not yet registered are invited to sign-up online at www.flyporter.com or through the call centre.

About Porter Airlines

Porter Airlines Inc. is a regional passenger carrier based at Toronto City Centre Airport. The airline currently serves Toronto, Ottawa, Montreal, Halifax and New York (Newark). Summer service includes Quebec City. Porter plans to fly to at least 17 short-haul Canadian and U.S. destinations. Visit www.flyporter.com or call (416) 619-8622 or (888) 619-8622 for more information.