LAKE FOREST, Calif. and
White Plains, N.Y.,
Sept. 12 /PRNewswire/ --
Panasonic Avionics Corporation (Panasonic), the world's leading supplier of
in-flight entertainment (IFE) and communication systems, and CoKinetic Systems
Corporation, developer of the AirPlay IFE engine, today announced they are
working together to launch the first IFE B2B developer's marketplace: a
combination of entertainment, advertising, and transactional applications in a
seamless, end-to-end platform.
AirPlay Marketplace is the first developer's marketplace for advertisers,
merchants and application publishers to reach millions of passengers annually.
Airplay Marketplace integrates, enhances and extends several of the tools and
services Panasonic already offers its customers, including the OneMedia ad
management system or passenger hospitality and shopping applications. This
marketplace makes it easier for airlines flying Panasonic IFE to enhance their
passenger's experience and take advantage of new ancillary revenue
opportunities.
"This marketplace concept is an essential element of our long term
innovation strategy. It provides a means for advertisers, merchants and
application publishers to develop and deploy new and exciting features. In
addition, it opens up our platform to many more developers. Airplay
Marketplace should enable airlines to realize more value from their
investments," said Paul Margis, Chief Executive Officer of Panasonic Avionics
Corporation. "We are excited to deploy this marketplace concept first with
CoKinetic."
"The technology behind the AirPlay Marketplace allows Panasonic to place
access of a huge in-flight audience within the reach of hundreds of developers
around the world. Since the AirPlay Marketplace provides easy access to
Panasonic system features, usage reporting, payment capture and aircraft
on-load/off-load solutions, developers get to focus on applications and
advertisements," said Kris Stevens, Chief Executive Officer of CoKinetic
Systems Corp.
About CoKinetic Systems Corporation
CoKinetic Systems Corporation, founded in 2001, is a privately-funded
leader in standards-based cloud-computing software that delivers high quality
user interfaces that seamlessly integrate just about anything. Based on
CoKinetic's NewGoo engine, AirPlay is behind some of the most advanced
in-flight entertainment systems in the sky. The company's executive offices
are based in White Plains, NY and its development operations are headquartered
in Bangalore, India. For more information, visit www.cokinetic.com.
About Panasonic Avionics Corporation
Panasonic Avionics Corporation is the world's leading supplier of
in-flight entertainment and communication systems. The company's best-in-class
solutions, supported by professional maintenance services, fully integrates
with the cabin enabling airlines to deliver the ultimate travel experiences
with a rich variety of entertainment choices, resulting in improved quality
communication systems and solutions, reduced time-to-market and lower overall
costs.
Established in 1979, Panasonic Avionics serves over 200 customers
worldwide and provides systems on over 3,700 aircraft. Headquartered in Lake
Forest, California, the company employs over 2,600 employees with operations
in 80 locations worldwide. For additional information, please visit
www.panasonic.aero.
Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation of
North America, the principal North American subsidiary of Matsushita Electric
Industrial Co., Ltd. (NYSE: MC). Additional information on Matsushita Electric
and Panasonic is available at www.panasonic.com.
Press Contact
Theresa Yeoh
Tel: 1-949-462-1730
theresa.yeoh@panasonic.aero
Shonna Keogan
Tel: 917-660-7462
skeogan@cokinetic.com
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