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Monday, December 17, 2007

New Retail Contract Awarded to The Paradies Shops in Palm Beach

ATLANTA, Dec. 17 /PRNewswire/ -- The Paradies Shops, the award-winning concessionaire based in Atlanta, is proud to announce that it has been awarded a 13-year contract at Palm Beach International Airport (PBI). The new contract will create a landmark airport retail experience, centered around the elegant "Via Mizner" Boulevard of shops.

"Palm Beach International Airport has been a pleasure to work with throughout the years, and The Paradies Shops appreciates the opportunity to enhance the retail program with very strong local and national brands," said Gregg Paradies, president and CEO. "Further, we are pleased to thank our team members at PBI, whose dedication to providing award-winning customer service every day helped make this new contract possible."

Located in the Main Terminal and designed in the style of famed architect Addison Mizner, the "Via Mizner", inspired by the legendary Worth Avenue in Palm Beach, reflects the charming ambiance of an Old-World courtyard while providing the traveling public at PBI only the most modern essentials for their travels.

Complemented by a charming fountain pool and two stained-glass gazebos, the "Via Mizner" includes the following concepts:

PGA TOUR Shop

Customized specifically for the Palm Beach traveler, the PGA TOUR Shop will feature a selection of exclusive merchandise from PGA National, as well as other clothing and apparel for men and women, all offered with the PGA TOUR Shop's Best Price Guarantee.

Lilly Pulitzer

Offering a broad selection of merchandise from apparel collections to handbags, the internationally recognized Lilly Pulitzer boutique provides travelers the perfect destination to surrender in style.

Brighton Collectibles

A Paradies Shops exclusive, Brighton Collectibles is built on an outstanding reputation by providing the most remarkable handmade merchandise of the finest quality and offering it in the most beautiful boutique environment. From small leather to jewelry and accessories, Brighton Collectibles is the perfect addition to the "Via Mizner."

Palm Beach Expressions

Celebrating the Palm Beach community with products distinctive of the local area, Palm Beach Expressions will offer a true sense of place to the PBI traveler. With an exciting merchandise assortment from such brands as Liz Claiborne and Versace, as well as local artist Susan Painter's sought after "Beach Ware" pottery, Palm Beach Expressions is the next best thing to Worth Avenue itself.

Worth Avenue News

Rounding out the "Via Mizner" is Worth Avenue News, offering an extensive assortment of news, magazines, books, convenience items, snacks, sundries, souvenirs and deli items from Burt's Deli. Worth Avenue News also features two Paradies Shops exclusive programs: Read & Return and H2O and A Paper To Go.

Other concepts included in the contract include: Techshowcase, The New York Times Bookstore, CNBC News Palm Beach, and Tropical News.

Named Best Airport Retailer for the past 12 consecutive years by Airport Revenue News, The Paradies Shops was established in 1960. A family-owned business, The Paradies Shops operates over 500 stores in 64 airports across the United States and Canada. With extensive experience in operating both local and national brands, to include CNBC News, PGA TOUR Shops, Brooks Brothers, Brighton Collectibles, Harley-Davidson, and The New York Times Bookstores, The Paradies Shops maintains a substantial presence as one of the largest airport retailers. Additionally, The Paradies Shops operates several hotel properties and the retail program for the Georgia Aquarium, the world's largest aquarium, located in Atlanta. For more information, please visit www.theparadiesshops.com.


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