CHICAGO,
April 15 /PRNewswire/ -- The Mexico Tourism Board has re-upped
its campaign with OnSite Network (OSN), breaking its second campaign with the
digital video network on
April 1, 2008.
The campaign, the "Mexico Trip-a-Week" Sweepstakes, focuses on fun facts
about Mexico and is accessible to consumers who visit the 61 Chicago-area
independently owned sports bars and T.G.I. Friday's(R) restaurants that
feature OnSite Network.
To participate in the Sweepstakes, consumers simply use their mobile
phones to text responses to trivia questions related to Mexico. For example,
week one's question asked, "Which celebrity couple's secret romance was
exposed in Puerto Vallarta?" Entrants texted either "A" for Angelina Jolie
and Brad Pitt, "B" for Elizabeth Taylor and Richard Burton, or "C" for Antonio
Banderas and Melanie Griffith.
"Just over a year ago, the Mexico Tourism Board became one of our initial
advertisers and continues to work with us to use our medium in new ways," said
Rick Sebok, Chief Marketing Officer of OSN. "Their first campaign focused on
general awareness while this one enables consumers to interact with the brand
using their mobile phone."
Each week in April and May, one OSN viewer who texts the correct answer to
the trivia question will be randomly selected to win a trip for two to Puerto
Vallarta, which includes airfare and accommodations courtesy of AeroMexico. In
the first few days of the promotion, over 50 viewers texted to enter the
Mexico Trip-a-Week Sweepstakes. If you knew the answer to the above question
was "B" and entered the Sweepstakes, you and a guest could have been on your
way to Mexico.
Additionally, every person who enters the Trip-a-Week Sweepstakes is also
eligible to receive a free week of tanning at any one of Ultimate Exposure's
39 Chicago-area locations.
About OnSite Network, Inc.
OnSite Network, Inc. (OSN) is a rapidly growing out-of-home digital video
network. Using its OnSite Wrap(TM), OSN turns on audiences by converging
commercial TV programming with engaging content, interactive sports games,
text to vote or win, advertising and venue marketing.
OSN venues reach the young adult, on-the-go and professional consumer
segments in more than 70 leading restaurants, sports bars and grills across
the country, including T.G.I. Friday's(R), The Cubby Bear Chicago, Happy
Ending Los Angeles, Friday's Front Row Orlando, and Porky's NYC. Visit
http://www.osn.net/.
OSN Contact:
Rick Sebok
Chief Marketing Officer, OnSite Network
312-212-0900
rsebok@osn.net
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
Print This Page
Email This Page
Archives
Copyright Permissions
