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Wednesday, May 13, 2009

Icelandair Expands Its Sales Coverage to Italy With Discover the World Marketing

SCOTTSDALE, Ariz., May 13 /PRNewswire/ -- After a successful period of representation for Icelandair in Spain and Portugal, Discover the World Marketing is now handling the sales and marketing for this carrier in Italy.

According to Arsaell Hardarson, Icelandair’s head of Offline Sales, “We are happy with our working relationship and sales performance with Discover. Thus it was a good fit to partner with them in Italy, where we operate Milan to Reykjavik direct flights so more travelers will become familiar with our service.”

“We are pleased Icelandair has offered us additional sales opportunities to help them expand in the European market,” said Jenny Adams, CEO of Discover the World Marketing. “Icelandair operates a strong route network between its hub in Reykjavik and Europe and we intend to strengthen those ties.”

Icelandair has been providing its customers with outstanding service for more than 72 years. Today, it serves seven US and Canadian destinations including its new Seattle flight and 18 European destinations via its hub in Reykjavik. Its transatlantic aircraft is divided into a three class configuration—Saga Class, Economy Comfort and Economy with all planes featuring new seats and personal entertainment systems for all passengers.

Discover the World Marketing has more than 27 years of experience operating a unique and truly global network consisting of 83 offices in 55 countries. Regardless of size, Discover offers simple, manageable and effective solutions to fit any company’s needs and budget.

For more information about Discover the World Marketing, visit discovertheworld.com or call (480) 707-5566 or +44 208 939 2400.


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