Gulf Air Expands Its Sales and Marketing to Scandinavia With Discover the World Marketing

SCOTTSDALE, Ariz., Jan. 25 /PRNewswire/ -- Gulf Air, the national carrier of Bahrain and Oman, recently expanded its outsourcing support with Discover the World Marketing to provide sales and marketing in the Scandinavia countries of Demark, Norway and Sweden. Discover the World Marketing already handles the carrier's sales and marketing in Austria, Hungary, Italy, Russia Federation and Spain.

"Discover the World Marketing has provided us with new streams of revenue in the territories where they have handled our sales and marketing since mid-2006," said Rohan Alce, Gulf Air's Regional General Manager Europe & Africa. "Following a business review and tender process in Scandinavia, we were pleased to be able to expand our cooperation to encompass the Scandinavian region."

Jenny Adams, CEO of Discover the World Marketing said, "The expansion of services with Gulf Air highlights the quality of service and dedication our global offices offer our clients. We are pleased Gulf Air continues to build its brand awareness by using our services and we, in turn, are delighted to help educate the travel community in Scandinavia about the fresh style and spirit of Gulf Air, as they combine traditional Arabian hospitality with innovative services such as on board nannies."

Founded in 1950, Gulf Air is a major international airline that serves more than 50 destinations worldwide. Visit www.gulfairco.com for more information about this carrier.

For more information about Discover the World Marketing, visit www.discovertheworld.com or call (480) 707-5566.

About Discover the World Marketing

Established in 1981, Discover the World Marketing has 82 offices in 54 countries. Headquartered in Scottsdale, Ariz., Discover is the world's largest travel representation company with annual client revenues approaching one-half billion dollars. The company represents more than 40 major travel corporations.