Get More Britain for Your Buck

VisitBritain and Virgin Atlantic Airways partner to offer exclusive deals

SOUTH NORWALK, Conn. and NEW YORK, May 12 /PRNewswire/ -- VisitBritain and Virgin Atlantic Airways have launched an exclusive partnership to offer trans-Atlantic travelers irresistible value packages for their dream vacation in Britain. VisitBritain, the national tourist office for England, Scotland and Wales, and Virgin Atlantic, one of the world’s leading airlines, launched their multi-media ‘Get More Britain For Your Buck’ campaign, which extends now through Fall 2009.

Consumers can explore these deals and more at the website www.getmorebritain.com where savvy travelers can take advantage of the strong dollar which makes Britain at least 25 percent cheaper than a year ago. These exclusive deals will enable them to build their dream vacation to Great Britain.

Simon Bradley, executive vice president, VisitBritain, The Americas, said, “This year has seen a huge strengthening of the dollar against the pound which makes England, Scotland and Wales 25 percent cheaper for Americans. By partnering with Virgin Atlantic Airways, we hope Americans will discover there has never been a better time to discover the best of Britain including our Homecoming Scotland ’09 celebrations, playing the 2010 Ryder Cup golf course and enjoying the many festivals and cultural events taking place across the country.”

Jim Mezoff, vice president of marketing, Virgin Atlantic Airways, said, “Now is a great time to launch a campaign promoting tourism to Britain. And there’s no better way to go than with the true value, style and comfort of Virgin Atlantic.”

This multi-media campaign is being launched with a mix of online banners, email, public relations activity and cross promotion to direct visitors to a lighthearted website that features custom travel content, exclusive discounts, sweepstakes, including the chance to win a private tour of The House of Commons, as well as access to Virgin Atlantic’s favorable fares. Featured offers include hotel packages, discounts on theater tickets, major attractions, fairs and festivals.

Featured on the website are ‘Top 25 must-sees’ including the 2010 Ryder Cup golf course at the Celtic Manor in Wales, Edinburgh’s ultra trendy ‘Kitchin’ restaurant for savory Scottish fare, the seaside towns of the English Rivera along the Cornwall and Devon coast, and London’s Leicester Square for discounted theater tickets.

The promotion runs early summer through the Fall and will continuously be updated with new and exclusive fares.

For more information about endless ways to “Get More Britain For Your Buck,” please visit www.getmorebritain.com.

For more information about Virgin Atlantic Airways, please call the U.S. press office at (203) 750-2570 or visit www.virginatlantic.com.

VisitBritain

VisitBritain markets Britain to the rest of the world and England to the British, building the value of tourism by creating world class destination brands and marketing campaigns. It also builds partnerships with - and provides insights to - other organizations which have a stake in British and English tourism.

About Virgin Atlantic:

Virgin Atlantic Airways, one of the world’s leading long-haul airlines, was founded in 1984 and is celebrating its 25th Birthday throughout 2009 with a series of surprises and delights. Virgin Atlantic offers service from 10 U.S. cities to London and onto a range of long-haul destinations worldwide. From its main base in London Heathrow and Gatwick, Virgin Atlantic services destinations as far apart as Las Vegas, Tokyo, Delhi, Boston and Shanghai. Sir Richard Branson is the President of Virgin Atlantic; Steve Ridgway is the Chief Executive. Even with Virgin Atlantic’s continued growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, ensuring flying Virgin Atlantic is always an event.