GOL Inaugurates its First VoeFacil Store

PR Newswire

SAO PAULO, Dec. 16

SAO PAULO, Dec. 16 /PRNewswire-FirstCall/ -- GOL Linhas Aereas Inteligentes S.A. (NYSE: GOL; BM&FBOVESPA: GOLL4), the largest low-cost and low-fare airline in Latin America, opened its first VoeFacil store today to sell GOL air tickets.

The store is located in Largo 13 de Maio, in the south side of Sao Paulo, a Brazilian middle-class shopping region, which has one of the city's biggest bus and subway terminals through which one million passengers pass every day, according to the Sao Paulo municipal government.

"The stores were designed to increase GOL's presence among Brazil's new middle-class, offering air fares that are competitive with intercity bus fares," declared Eduardo Benardes, GOL's Sales Director. "Air transport reduces whole days of travel to just hours and is also considerably more comfortable, with added service quality. In addition, clients can buy their tickets in up to 36 installments, something which the bus companies cannot offer," he added.

"With a simple layout and low-cost points of sale, investments in these new outlets are exceptionally low with no impact on the Company's overall cost structure. We plan to inaugurate two more stores in 2010 as part of the initial implementation phase," affirmed Leonardo Pereira, the Company's Executive Vice President. "Brazil's air sector has enormous growth potential - - around 100 million people can afford to fly, but only around 10% actually do so," he added.

"This is a concrete step towards expanding GOL's presence among the new middle class. To this end, the Company's strategy combines a greater physical presence in high traffic and population density regions in Brazil's biggest cities with the introduction of new communications and marketing channels, aiming to attract these potential customers and show that everyone can fly with GOL," concluded Pereira.

About GOL Linhas Aereas Inteligentes S.A

GOL Linhas Aereas Inteligentes S.A. (NYSE: GOL and Bovespa: GOLL4), the largest low-cost and low-fare airline in Latin America, offers around 800 daily flights to 49 destinations that connect all the important cities in Brazil and ten major destinations in South America and Caribbean. The Company operates a young, modern fleet of Boeing 737 Next Generation aircraft, the safest and most comfortable of its class, with high aircraft utilization and efficiency levels. Fully committed to seeking innovative solutions through the use of cutting-edge technology, the Company -- via its GOL, VARIG, GOLLOG, SMILES and VOE FACIL brands -- offers its clients easy payment facilities, a wide range of complementary services and the best cost-benefit ratio in the market.

This release contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of GOL. These are merely projections and, as such, are based exclusively on the expectations of GOL's management concerning the future of the business and its continued access to capital to fund the Company's business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in GOL's filed disclosure documents and are, therefore, subject to change without prior notice.

    CONTACT:

    Investor Relations
    Leonardo Pereira - Executive VP
    Rodrigo Alves - Head of IR
    Raquel Kim - Investor Relations
    Mario Liao - Investor Relations
    Phone: (55 11) 2128-4700
    E-mail: ri@golnaweb.com.br
    Website: www.voegol.com.br/ir
    Twitter : www.twitter.com/GOLInvest

    Corporate Communications
    Phone: (55 11) 2128-4413
    E-mail: comcorp@golnaweb.com.br
    Twitter : www.twitter.com/GOLcomunicacao

    Media Relations
    Edelman (U.S. and Europe):
    M. Smith and N. Dean
    Phone: 1 (212) 704-8196 / 704-4484
    meaghan.smith@edelman.com or
    noelle.dean@edelman.com