One of the major bugbears for the customer is the tendency for companies to avoid direct contact with their market. "Brands that openly engage with customers online will find themselves promoted more often than those that hide behind streams of corporate news," says Kaizo.
"The sheer volume of information also means brands need to work hard to be heard online. Identifying what consumers are saying and where they are saying it is an important first step to working out where to focus proactive online communication."
A DialAFlight spokesman said: 'These airlines are no longer 'low cost'. They are simply 'no frills'. We are now seeing a big demand from people who have been booking flights directly online for the last couple of years. They've suddenly realised that once you have added all the online check-in charges, baggage charges, seating charges and so on, then scheduled flights are often cheaper and you get treated like a human being!'
Despite the findings, the recession-fuelled bookings decrease shows signs of slowing, according to DialAFlight. The beginning of the year showed sales were down 16% from last year, while the last 6 months shows only an 8% decrease.
About DialAFlight
DialAFlight is one of the UK's 10 top travel companies offering cheap flights, hotels, car hire, city breaks and business travel. DialAFlight offer more than six million cheap flights to a wide range of destinations around the world including New York flights, flights to Australia and flights to Dubai.
For more information visit http://www.dialaflight.com
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