American Airlines Becomes Exclusive Airline for New Global Guide Offering Special Perks and Presents
WESTPORT, Conn., May 12 /PRNewswire/ -- Conway Confidential (www.conwayconfidential.com), a lively, new online travel website targeted to frequent flyers who want a highly selective travel experience, launches with its first syndication with American Airlines. This new travel concept bursts to life with concise, tightly focused, fresh destination information, distilled to deliver absolutely “confidential” material on international and domestic destinations. Conway Confidential covers the “must-go” places in select major cities around the globe, and delivers "Confidential" deals and insider tips from the travel industry’s leading travel experts and insiders. Conway Confidential debuts with its first syndication agreement on www.aa.com/women, the airline industry’s premiere Web page dedicated exclusively to women who travel.
“A significant number of women research and plan travel via the Internet. American is committed to bringing unique travel content to AA.com/women and integrating it with other travel information,” said LeAnn Marchbanks, American’s Director of Women’s Marketing for American Airlines. “Conway Confidential provides American’s female customers with fresh content and destination videos.”
Taking into account that women travelers most clearly articulate their personal preferences in accommodations and travel, Conway Confidential has assembled an impressive team of award-winning writers to share their discerning recommendations for secret spots and hidden gems in major cities around the globe. Best of all: Conway offers exclusive bonuses to travelers -- gifts, deals, discounts -- all completely free.
Complimentary drinks, meals, and hotel room upgrades are just a few of the dividends you will find on AA.com/women. Travelers can identify these special sites by the gift-box logo, making it easy to find those special, go-to properties.
“We’re a highly personal insider’s tip sheet, and we want our loyal readers to also be 'in the know'!” says founder Paula Conway, travel journalist, author, and radio personality. “My network of experts tests the best places before we pass this insiders-only information on to you, along with special gifts, deals and discounts, available exclusively through American Airlines AA.com/women site.”
What differentiates the Conway Confidential feature on AA.com/women from other travel guides are the stylishly written articles, and the special free gifts.
“We are looking for the flourishes that make an ordinary trip something special,” says Conway. "We discover something truly unique that gives a destination a one-of-a-kind personality. On top of that, we offer that something certain in the form of free gifts.”
Conway Confidential is also very unique in the marketplace, not only for the tightly written and highly focused articles, but the brand employs a fun approach with city categories like BED (hotels and hideaways), BLISS (spa and spoil), DISH (eat and drink), LITTLE ONES (family and fun), FUN STUFF (go and do), and BUY THIS (shopping). The Conway Confidential content is also what Conway calls “made-to-order.”
“Unlike any other travel content provider on the market, we let our clients edit the content to suit their needs,” says Paula Conway. “If the client needs the content to be slightly edited to suit their customer base, we let them do it because we feel this gives the client more freedom and exclusivity.”
Conway Confidential will launch a new city every month at www.conwayconfidential.com, and on www.aa.com/women. Coming soon, Conway Confidential will also add new sections, including “A Quick Trip To,” for those seeking special three- to four-day day getaways. Additional “confidential categories” include Happy Hour, focusing on best cocktail-time destinations and Beaches, for sun-seekers who desire local expertise on beach destinations. Also on the horizon: Confections, for those, like Paula, with an insatiable sweet tooth.
About ConwayConfidential
Founded by Paula Conway, a seasoned and widely-known travel and beauty columnist and author, Conway Confidential is the new online travel magazine and content provider to secret spots and hidden gems in the world’s top “confidential cities” -- and the number of destinations is growing, making this the largest on-line travel lifestyle e-zine available today. Featured on the American Airlines Web site at www.aa.com/women, Conway Confidential bumps up the travel experience to new heights with free gifts in every city.
About AA.com/Women
American Airlines is introducing the redesign of its women’s site for female travelers, the first airline to launch an Internet site dedicated solely to women who travel. The site recognizes that whether for business or a personal vacation, traveling can be an exciting adventure. This site provides a place for women to explore travel opportunities, as well as share common interests.
About the Conway Confidential Team
Paula Conway, Publisher and Creator
Paula Conway is an entrepreneurial travel, beauty, and lifestyle writer for The New York Times, New York's Daily News, the New York Post, Boston Herald, InStyle, Good Housekeeping, The Robb Report, New Jersey Monthly, MACO Destinations and MACO Caribbean Living magazines, and many others. She has also worked as a syndicated columnist for Fashion Wire Daily, covering travel and beauty, and was the travel editor for Looking Good Now! She continues to write and edit while overseeing a public relations firm and television production and publishing company.
Paula served as the editor-in-chief of DElight! and Connected Living magazines, distributed to more than 1.3 million homes nationwide. She has hosted a national weekly show called Paula Travels on Sirius radio and contributes travel segments to several other shows on Sirius. Paula has served as the travel editor for New York and Hamptons Resident for more than five years and is a two-time author of the Amazon best-selling book The Beauty Buyble, published by Harper Collins, and The Everything Calorie Counting Cookbook, published by Adams Media.
She holds an M.F.A. from Columbia University and a B.A. from New York University.
Jane Lasky, Managing Editor
A career travel journalist, Jane Lasky has contributed to all media during the past three decades, including such publications as Esquire, Vogue, German Vogue, Metropolitan Home, Bon Appetit, Working Woman, The Robb Report, Sherman's Travel, and Travel & Leisure. Since 1988, she has authored the syndicated Business Travel Report newspaper column and she has been host of Trips & Tips, a half-hour TV show on the Travel Channel. Jane appears as a travel expert on the lecture circuit and on television, the most memorable of which was when she swapped tipping tips with Oprah in 1994. In 1996, she launched an interactive area for AOL's international channel on cultural etiquette, sponsored by American Express.
Based in Hong Kong n the early 1990s, Jane co-produced road shows for the launch of MTV Asia and she served as travel and food editor for TV Times, a magazine supplement to the South China Morning Post, In 1996, she became co-travel editor for the Los Angeles-based Buzz Magazine. Jane has written and edited many guidebooks, including The Women's Travel Guide (G.K. Hall, a Macmillan imprint, 1986) and L.A. Woman (Warner Books, 1990).
A graduate of the Newhouse School of Public Communications at Syracuse University, Jane also studied tourism at George Washington University and film at New York University.
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