HOUSTON,
Nov. 9 /PRNewswire-FirstCall/ -- Continental Airlines (NYSE: CAL)
was one of 16 companies featured in Latin Business Magazine's Corporate
Diversity Honor Roll for the second consecutive year. The listing appears in
the magazine's Summer/Fall 2007 issue.
"These sixteen corporations are all well above average in their employee
diversity programs," says the introduction to the Latin Business article.
"This level of commitment ... entails a personal involvement at all levels
of management, as well as the general workforce ... Doing the right thing is
good business for all concerned."
"We are very pleased that our diversity efforts are being recognized and
applauded," said Pete Garcia, VP, Latin America, Continental Airlines. "We
embrace and reflect diversity in everything we do, from our workforce to our
supplier base, from customer programs to community outreach. Having diversity
of ideas, experiences, cultures and lifestyles helps us provide better service
to our customers around the world."
The article mentions Continental's online supplier-diversity training
program, its Diversity Council, and some of the company's many Hispanic-market
sponsorships.
Latin Business magazine is a bimonthly trade magazine with a national
circulation of 150,000. The magazine bases its annual list on a corporate
diversity survey. Editors review employee, supplier and subcontractor
diversity, as well as corporate minority outreach, promotion, retention and
marketing programs, the composition of management and boards, and
philanthropic endeavors.
Approximately 17.52 percent of Continental's workforce is of Hispanic
descent and Hispanics occupy many top-level positions at the company.
Continental is official airline for events of the National Association of
Hispanic Journalists and the National Association of Hispanic Publications.
In 2007 the airline unveiled a new educational outreach program called
"Destino: Latinoamerica" (Destination: Latin America), an essay contest for
Hispanic high school students in conjunction with the National Hispanic Press
Foundation. The airline's Latin America Sales group sponsors approximately
100 Hispanic organizations and events each year throughout the United States.
Continental Airlines offers service to 77 destinations in 23 countries in
Latin America and the Caribbean. Continental serves more destinations in
Mexico (31) from the U.S. and has more flights from the U.S. to Mexico than
any other airline. Continental also serves more cities in Central America
(10) than any other U.S. carrier, as well as nine South American destinations
and 27 in the Caribbean.
Continental's Spanish-language services include bilingual flight
attendants on many flights to Latin America; and bilingual airport personnel,
reservations agents and signage. Spanish-language functions on the
continental.com Web site include flight booking, check-in, seat selection,
flight and gate information, and OnePass frequent flyer program enrollment.
Passengers also may make reservations in Spanish at 1-800-537-9222.