CASMA Keynotes Focus on Changing Airline Industry; Learn From Leading Industry Experts!

FEATURED KEYNOTE: PEDRO HEILBRON, CEO, COPA AIRLINES

WASHINGTON, March 17 /PRNewswire/ -- CASMA's Spring 2008 "Navigate the Course: Unlock Your Channels for Success" themed conference has garnered leading industry experts for its keynotes and workshops. Join industry executives discussing and debating critical Distribution issues facing the airline industry in today's price sensitive and hyper-competitive market.

CASMA continues the tradition of featuring industry leaders in keynote addresses beginning Monday, 7 April. Keynotes will consist of Pedro Heilbron, CEO and President, Copa Airlines, Michael Premo, Vice President of Sales and Customer Relations with Airlines Reporting Corporation (ARC), Kamal Qatato, Regional Vice President, Latin America, Sabre and Tyler Hoffman, Director, PayPal. Don't miss your opportunity to learn from these leading experts, register today!

Featured during the spring conference will be ancillary revenue opportunities -- the airline and technology provider perspective. These general sessions will focus on: Do airlines need to adopt a merchandising model in order to survive? Or is this simply another fad that will eventually lead to more commoditization once adopted by all? Is the availability of technology keeping some carriers from implementing a merchandising strategy? Panelists include: Maurice Colman, Moderator; Randy Smith, Midwest Airlines; Lowell Miller, Frontier Airlines; Catherine Dyer, WestJet; and Alice Curry, American Airlines. Technology panelists include: Maurice Colman, Moderator, Kyle Moore, Sabre, Jean Collier, Travelport, and Robert Buckman, Amadeus.

Panels and workshops will focus on the effects industry-wide on unbundling airline products, partnering with travel related companies for cross-selling opportunities, charging for premium services, in-flight meals, integrating new and old payment systems, next generation passenger services systems and anything that customer demand dictates.

Limited registrations are available, contact CASMA President, Todd Wallace for specifics at http://www.casma.org

    For further information, visit http://www.casma.org.

    Contact Wendy Kent, CASMA Secretary
            Wendy.Kent@ba.com
            +44 208 738 7339
            Registration, agenda, details at http://www.casma.org.

Computerized Airline Sales and Marketing Association -- CASMA is an international, non-profit (501c) airline industry organization that provides a forum for airlines, global distribution systems (GDS), computerized reservation systems (CRS), internet travel distributors and other companies involved in the distribution of airline passenger services to meet twice a year to seek solutions to industry challenges, provide educational opportunities for new members and to network between customers and suppliers. More information is available at the CASMA website http://www.casma.org.