ORLANDO, Fla.,
March 29 /PRNewswire-FirstCall/ -- AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE: AAI), announced today that it has
teamed up with IndyCar superstar
Danica Patrick to launch a brand-new online
game called AirTran Raceway, the first-ever video game to star Patrick. The
airline, a sponsor of Andretti Green Racing and
Danica Patrick, will reward
online gamers with airline tickets for logging the fastest time at
www.airtranraceway.com. Players can choose to race "Digital Danica" on four
different track options - all of which are set at an airport - and in a number
of airport-themed racing vehicles such as a supercharged luggage truck.
Patrick, who had a busy off season including cameos in a rap video and a
commercial in the Big Game, spent studio time modeling, recording sound bites
and shooting countless emotions for the AirTran Raceway game. A virtual
version of Patrick delivers comments on her competitor's racing skills - or
lack thereof - during head-to-head races.
AirTran Airways will link its game with Danica's IndyCar Series schedule
by rewarding the fastest racer on each of the game's four tracks with a round-
trip ticket on AirTran Airways at the end of every IndyCar Series race week -
16 weeks total. To race Danica and compete for one of more than 60 free*
airline tickets, participants need only sign up for AirTran Airways' award-
winning frequent-flier program, A+ Rewards, and start racing at
www.airtranraceway.com.
"Whether you're into online gaming, a racing fan or just surfing the
Internet for something fun, AirTran Airways is happy to provide the
opportunity to compete with a real racing professional," said Tad Hutcheson,
vice president of sales and marketing for AirTran Airways. "Driving against
Danica Patrick online, to win airline tickets or just as a fun way to get in
the racing spirit, is one of the many benefits of being an A+ Rewards member
and flying on AirTran Airways."
AirTran Raceway will remain online indefinitely, but the promotion to win
a flight runs from March 23, 2007 to September 9, 2007.
AirTran Airways, a Fortune 1000 company and one of America's largest low-
fare airlines with more than 8,000 friendly, professional Crew Members,
operates more than 700 daily flights to 56 destinations. The airline's hub is
at Hartsfield-Jackson Atlanta International Airport, where it is the second
largest carrier. AirTran Airways' aircraft features the fuel-efficient Boeing
737-700 and 717-200 to create America's youngest all-Boeing fleet. The
airline is also the first carrier to install XM Satellite Radio on a
commercial aircraft and the only airline with Business Class and XM Satellite
Radio on every flight. For reservations or more information, visit
http://www.airtran.com (America Online Keyword: AirTran).
* A+ Reward seats are subject to availability and blackout dates. Taxes
and fees are extra - the September 11th security fee of up to $2.50 per
segment is not included. A segment is defined as one takeoff and one
landing. Passengers traveling to/from Grand Bahama Island are subject to
U.S. and Bahamian taxes of $91.20.
SATELLITE TRANSMISSION INFORMATION:
Thursday, March 29, 2007
3:15 PM ET - 3:30 PM ET - Galaxy 26 (C), Transponder 5; Audio at 6.2 & 6.8
Downlink Freq: 3800 (V)
Friday, March 30, 2007
3:45 PM ET - 4:00 PM ET - Galaxy 26 (C), Transponder 5; Audio at 6.2 & 6.8
Downlink Freq: 3800 (V)
CONTROL ROOM 312.377.2704
Media Contacts: Tad Hutcheson
tad.hutcheson@airtran.com
678.254.7442
Judy Graham-Weaver
judy.graham-weaver@airtran.com
678.254.7448