- Airline is First to Offer glaceau smartwater® and FUZE® Slenderize as Premium Beverage Choices -
ORLANDO, Fla., Feb. 11 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it will be adding two new additions to its premium beverage options by offering FUZE® Slenderize Strawberry Melon and glaceau smartwater® onboard all flights, effective immediately.
FUZE® Slenderize Strawberry Melon and glaceau smartwater®, like FUZE® Refresh Peach Mango, will be sold for $3 per bottle.
“AirTran Airways is pleased to add FUZE® Slenderize Strawberry Melon and glaceau smartwater® to our list of drink options,” said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. “By adding new beverages, we are giving our customers more variety and keeping travelers hydrated and fresh during their flights.”
FUZE® drinks feature flavor blends using real juice, vitamins including antioxidants such as vitamins C and E without artificial preservatives, while smartwater® includes a combination of magnesium, potassium, calcium and electrolytes.
AirTran Airways offers a wide selection of complimentary beverages, including Coca-Cola Classic®, Diet Coke®, Sprite®, Sprite Zero™, Coke Zero™, Dasani® Water, Cherry Coke™, three types of Minute Maid® juices, Fortnum & Mason tea, three flavors of vitaminwater®, and Swiss Miss hot chocolate. AirTran Airways serves Coca-Cola products exclusively onboard its flights.
About AirTran Airways
AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), a Fortune 1000 company, is ranked number one in the 2008 Airline Quality Rating study. The airline offers coast-to-coast flights, North America’s newest all-Boeing fleet, friendly service and Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola® Zero, vitaminwater, POWERade®, Minute Maid® and Georgia® Coffee.
Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com.
Glaceau products are specially formulated to help people on the go hydrate and maintain their healthy lifestyle. Glaceau continues to lead the industry in innovation with naturally flavored, great tasting beverages, including smartwater® and vitaminwater®, distributed nationwide. Smartwater® - the water with all the answers - is a zero-calorie, vapor distilled, electrolyte-enhanced water. For more information, visit http://www.glaceau.com.
Since 2001, FUZE Beverage, LLC has been reinventing beverage industry standards by introducing non-carbonated drinks that are “infuzed” with real health benefits and antioxidant vitamins. Visit http://www.drinkfuze.com for more information and your local market to get the great taste of FUZE. “Drink Positive. Do Positive.”
Media Contacts: AirTran Airways
Tad Hutcheson
Judy Graham-Weaver
678.254.7442
The Coca-Cola Company
Ray Crockett
404.676.1070
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