BEIJING,
Sept. 27 /Xinhua-PRNewswire/ -- Air China Limited (Air China)
announces that it has been named the "Best China Airline" in the 16th Annual
Business Traveller Asia-Pacific Awards. This is the third consecutive year
that Air China has won this prestigious award.
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Mr. Liu Pei Zhi, Vice President of Air China, accepted the award during a
ceremony hosted by Business Traveller Magazine in Hong Kong on September 18,
2008. The results of the Awards are based on an annual Readers' poll conducted
and analysed by Business Traveller Asia-Pacific and Synovate, a market
research company. Business Traveller Asia Pacific is one of the most
influential magazines in the travel and tourism industry. The magazine is
published in the Asian regions covering countries and cities including Hong
Kong, Singapore, Malaysia, Korea, Japan, Vietnam, Thailand and Australia.
Air China operates a fleet of 231 aircraft mainly composed of Boeing and
Airbus aircraft. The Company's network covers 285 domestic and international
routes, serving 125 domestic and international destinations in 28 countries
and regions. With the strategic goals to enhance our competitive strength
internationally; to continue to improve our development capability; to offer a
more unique customer experience; and to achieve sustainable long-term growth,
the Company always strives to improve its operations, management and service
quality. The continually improving service quality has gained the appreciation
of its customers and also enhanced its brand value. With a brand value of
RMB30.212 billion, an increase of RMB6.6 billion, Air China has once again
been named by World Brand Lab as "China Top 500 most valuable brands" and
"World Top 500 Most Valuable brands" on June 2 and July 11, 2008 respectively.
The Company was ranked first among China airlines and the 26th among the top
500 brands in China. Meanwhile, Air China was ranked the 419th among top 500
brands worldwide in 2008. This was the second time that Air China was listed
in the world top 500 brands since 2007 with its ranking moving up 42 positions
compared to last year. The Company is the only China airline being named as a
top brand worldwide.