HOUSTON,
April 10 /PRNewswire-FirstCall/ -- Continental Airlines
(NYSE: CAL) has selected
Minneapolis-based MLT Vacations to manage and operate
all aspects of the company's Continental Vacations brand.
Continental Vacations offers high-value leisure travel packages and
stress-free vacation planning to more than 200 exciting destinations worldwide
aboard Continental Airlines. MLT will assume the new role as Continental
Vacations official tour operator on January 1, 2009.
"We are looking forward to working with MLT on our packaged vacation
business," said Dave Hilfman, Continental Airlines senior vice president of
worldwide sales. "MLT Vacations has a proven leadership team, incredibly
strong relationships with its supplier partners and an in-depth understanding
of managing and growing airline-branded vacation products."
MLT Vacations, one of the most trusted names in travel, has been creating
memorable vacation packages to the world's most popular destinations for over
35 years. Its current brands, NWA WorldVacations and Worry-Free Vacations,
serve more than one million travelers a year to more than 20 countries.
"We are honored to be invited into the Continental Airlines family as
their tour operator of choice for the Continental Vacations brand," said Ken
Pomerantz, president and chief marketing officer of MLT Vacations.
"Continental Airlines has one of the best brands and service in the industry,
and I speak for everyone at MLT when I say that we look forward to providing
Continental Airlines' valued customers with a package vacation experience that
exceeds their leisure travel expectations."
Certified Vacations, the official operator of Continental Airlines
Vacation brand since 1997, will continue to operate the Continental Vacations
brand through December 31, 2008. Certified and Continental Airlines will
continue the long-standing business relationship by offering Continental
service under Certified's private-label Future Vacations program.
MLT Vacations is a wholly owned subsidiary of Northwest Airlines
Corporation and one of the largest providers of vacation packages in the
United States. The company manages multiple packaged vacation brands,
including NWA WorldVacations and Worry-Free Vacations. Each brand offers
customized vacation packages that include air transportation, an impressive
selection of hotel accommodations, airport/hotel group or private transfers,
car rentals and sightseeing tours and excursions to some of the most appealing
leisure travel destinations in the world. For more information, visit
www.worldagentdirect.com.
Continental Airlines is the world's fifth largest airline. Continental,
together with Continental Express and Continental Connection, has more than
2,900 daily departures throughout the Americas, Europe and Asia, serving
144 domestic and 139 international destinations. More than 550 additional
points are served via SkyTeam alliance airlines. With more than 45,000
employees, Continental has hubs serving New York, Houston, Cleveland and Guam,
and together with Continental Express, carries approximately 69 million
passengers per year. Continental consistently earns awards and critical
acclaim for both its operation and its corporate culture. For more company
information, visit continental.com.