Aviation Today :: Asian long-haul no-frills innovator, AirAsia X, chooses GuestLogix technology & platform to power on-board retail services

KUALA LUMPUR, Malaysia and TORONTO, March 19 /PRNewswire-FirstCall/ - GuestLogix Inc. (TSX-V:GXI), the leading provider of on-board retail systems to the airline industry, today announced the signing of its first Asian customer, AirAsia X, a new long-haul budget carrier owned by a consortium including AirAsia BHD and the Virgin Group. AirAsia X flies to Australia and China from its base in Kuala Lumpur, Malaysia. The GuestLogix Mobile Virtual Store(TM) implementation will go live on March 31st.

Low cost airlines account for one in ten of all seats flown in the Asia Pacific region, low by global standards, but uniquely high where international routes are involved. AirAsia X's service model offers low transparent fares to sustain high passenger volume while driving ancillary revenue by selling food, drinks, merchandise and in-flight entertainment on a user-pay basis.

Azran Osman Rani, Chief Executive Officer of AirAsia X said, "Our mission is to deliver an unparalleled budget travel experience for long haul travelers to, from and within Asia. GuestLogix provides the retail solution to enhance passenger convenience and secure new revenue opportunities through innovative selling of products and services on-board."

Tom Douramakos, President and CEO of GuestLogix added, "AirAsia X is a leader and an innovator in long-haul budget travel in the Asia Pacific region. We look forward to growing the on-board sales for AirAsia X and helping them be the best of class in their category. This signing opens the door for GuestLogix to serve a substantial airline passenger travel market in the region." The Company established its Asia Pacific office in Singapore last February and hired payment industry veteran John Devins to lead business expansion there.

About AirAsia X

AirAsia X, an affiliate of AirAsia with shareholders including Virgin Group, is the new long-haul low-cost airline launched in January 2007, and commenced commercial operations in November 2007. Having franchised its brand from AirAsia, AirAsia X's long-haul, low-cost business model is built on sustainable and continued delivery of everyday low fares. Currently flying 4 times weekly to Gold Coast, Australia, and 5 times weekly to China, AirAsia X aims to cover destinations which are more than four hours in flight duration from Kuala Lumpur, complementing the existing AirAsia network and offering daily point-to-point frequencies to popular destinations in Asia Pacific, Middle East and Europe.

About GuestLogix

GuestLogix is a leading provider of on-board retail technology and solutions to the passenger travel industry. The world's leading airline brands, including American Airlines, Delta Air Lines, Air Canada, Alaska Airlines and Ryanair rely on GuestLogix to serve their passengers. GuestLogix is publicly traded on the TSX Venture Exchange in Toronto (Symbol GXI). For more information please visit www.guestlogix.com.