Aviation Today :: SkyMall and GuestLogix Announce Agreement to Develop New On-Board Shopping Service for Airlines

PHOENIX, AZ and TORONTO, ON, Feb. 20 /PRNewswire-FirstCall/ - SkyMall, the industry's leading in-flight catalog shopping provider, and GuestLogix Inc. (TSX-V:GXI), the leading provider of on-board retail technology and solutions to the airline industry, today announced a multi-year agreement to deliver a new on-board shopping service integrated with SkyMall's on-board catalogs.

    Christine Aguilera, President of SkyMall, welcomed the deal:

    "Our research shows that 73% of our customers made their buying decision
    on the plane and GuestLogix provides a platform that will allow us to
    take customer orders in-flight. Making it easy for our customers to "ring
    up their sale" at 30,000 feet will help us close more impulse buys and
    offer more convenience to time-pressed travelers. We look forward to
    working with GuestLogix to provide an enhanced on-board shopping
    experience which will benefit both our airlines as well as busy
    travelers."

SkyMall pioneered in-flight catalog shopping, and has been the go-to catalog merchandiser within the airline industry for over 16 years. Their innovative product and distribution model make SkyMall the most compelling and efficient shopping medium in the sky today.

Commenting on the development, Tom Douramakos, President and CEO of GuestLogix said:

    "The combination of SkyMall's in-flight catalog with our on-board retail
    platform provides airlines substantial opportunity for ancillary revenue
    growth at a time when it's especially difficult to raise ticket prices.
    This agreement also exemplifies the potential of our Mobile Virtual
    Store(TM) as an efficient channel that enables retail partners, operators
    and GuestLogix to benefit mutually from new on-board sales."

Serving more than 600 million passenger trips annually, GuestLogix offers the most popular on-board retail solution in the airline industry and serves as a channel for providers of in-flight entertainment, branded food and beverages, merchandising, the SkyMall catalog, duty-free products, travel and entertainment ticketing, destination-based products and services, gifts and flowers delivery, on-board currency exchange, Internet access, and more.

About SkyMall

SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, skymall.com. The SkyMall catalog is seen by approximately 88% of all passengers carried by U.S. airlines reaching more than 650 million air travelers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs. For more information please visit www.skymall.com.

About GuestLogix

GuestLogix is a leading provider of on-board retail technology and solutions to the passenger travel industry. The world's leading airline brands, including American Airlines, Delta Air Lines, Air Canada, Alaska Airlines and Ryanair rely on GuestLogix to serve their customers daily. GuestLogix is publicly traded on the TSX Venture Exchange in Toronto (Symbol GXI). For more information please visit www.guestlogix.com.