Midwest Airlines Announces 2007 Milwaukee Brewers Sponsorship Details

MILWAUKEE, March 29 /PRNewswire-FirstCall/ -- Midwest Airlines (Amex: MEH) today announced details of its sponsorship of the Milwaukee Brewers Baseball Club during the 2007 season, including two new elements that will surely delight Brewers fans in attendance.

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During every Brewers home game at Miller Park, fans will be able to purchase the airline's signature warm, chocolate chip cookies at several ballpark concession areas. Customers will receive three cookies, wrapped in a branded protective sleeve, for just $3.

On May 19, Brewers fans will celebrate Midwest Airlines Night, with the first 30,000 fans receiving a folding seat cushion, imprinted to look like the airline's famous leather seats. Airline ticket giveaways and other promotions will take place throughout the game, as well as an appearance by "Chip," the airline's cookie mascot.

These new elements enhance the airline's position as the Official Airline of the Milwaukee Brewers and are part of a larger sponsorship that includes outfield and home plate signage in Miller Park, plus separate radio and television sponsorships.

"Our sponsorship of the Brewers remains one of our hardest-working and most effective marketing programs," said James J. Reichart, the airline's director of advertising and brand. "Milwaukee sports fans are extremely loyal to their hometown team, just as Milwaukee travelers are unwavering in their support of their hometown airline."

Rick Schlesinger, the Brewers' executive vice president of business operations, said the Brewers enjoy a great local business relationship with Midwest Airlines. "Like the Brewers, Midwest Airlines is one of the things that makes Milwaukee special," said Schlesinger. "Not only do our fans prefer to fly Midwest, our team does as well, traveling to all of our road games aboard Midwest charter flights."

The Milwaukee Brewers 2007 regular season begins with Opening Day on Monday, April 2 at Miller Park. Tickets for Brewers games are available at http://milwaukee.brewers.mlb.com , the Miller Park Box Office, by calling 414- 902-4000 and at all tickets.com outlets.

Midwest Airlines features jet service throughout the United States, including Milwaukee's most daily nonstop flights and best schedule to major destinations. Catering to business travelers and discerning leisure travelers, the airline earned its reputation as "The best care in the air" by providing passengers with impeccable service and onboard amenities at competitive fares. Both Skyway Airlines, Inc. - a wholly owned subsidiary of Midwest Airlines - and SkyWest Airlines operate as Midwest Connect and offer service to and connections through Midwest Airlines' hubs. Together, the airlines offer service to 50 cities. More information is available at http://www.midwestairlines.com .