Bell Partners with Team Detroit

Textron’s Bell Helicopter has signed a deal making Team Detroit its official advertising agency. The Dearborn, Mich.-based firm will work with Bell’s marketing group on various efforts, including brand recognition, communications planning, media purchasing, and traditional and digital development. Established as a standalone entity in January 2007, Team Detroit combines five WPP legacy ad agencies in one group—JWT, Y&R, Wunderman, Ogilvy and Mindshare.
For related news