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Tuesday, January 27, 2015

Alaska Airlines Extends Free Wi-Fi, Introduces Tablets for IFE Use

Juliet Van Wagenen

Alaska Air passenger accessing IFE via their personal tablet
Alaska Air passenger accessing IFE via their personal tablet. Photo: Alaska Air

[Avionics Today 01-27-2015] Alaska Airlines In-Flight Entertainment (IFE) offering currently available through passengers Personal Electronic Devices (PEDs), which premiered last month, will continue free of charge for two additional months. This is in addition to the basic IFE service the airline offers through PEDs all the time. To enable the PED IFE service, Alaska will also introduce new Microsoft IFE tablets that customers can rent on long-haul flights beginning Feb. 1.

The new entertainment service is available today on more than half of Alaska's mainline aircraft and will be equipped on nearly all of Alaska's all-Boeing fleet by April 2015.

"We're excited to continue offering our premium content — like mainstream movies and TV — to reward customers for trying out Alaska Beyond Entertainment," said Halle Hutchison, Alaska's managing director of brand marketing.

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