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Monday, January 14, 2013

Delta Launches New iPad App

Delta Air Lines released its new Fly Delta iPad app, which allows customers on commercial flights to see exactly where the airplane is and how fast it is traveling.

The “glass bottom jet” feature offers a view of the plane flying over an interactive map, with social network integration that calls out landmarks and notifications from a customer’s social network. For example, passengers are able to see places where their friends have checked into via Four Square when the plane is currently flying over that location.

Delta said the new app is part of a $140 million technology investment aimed at improving its customers' digital experience. The carrier currently has more than 800 aircraft equipped with Wi-Fi.

"The incredible functionality and innovation found in the new iPad app embodies all that we're doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade,” said Glen Hauenstein, executive vice president of network planning, revenue management and marketing at Delta. More

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