HERNDON, Va., June 11 /PRNewswire/ -- OnDialog(TM), Inc., formerly PluraPage, today announced it has rebranded itself and introduced an on-demand landing page, microsite and personalized URL (PURL) solution to allow marketers to effectively close the loop on email and promotional campaigns.

The new service, OnDialog(TM) LP, delivers more sales and greater customer retention by enabling business-to-business (B2B) marketers to create best-practice landing pages and microsites in minutes without burdening their IT departments. In addition, by employing OnDialog's industry-best PURL solution, marketers can deliver continuous, relevant content to prospects and customers -- keeping them connected in an "always on" dialog.

OnDialog enables B2B marketers to independently design, develop and deploy landing pages, microsites and PURLs for their marketing campaigns, bypassing all the internal hurdles that have traditionally hindered email and promotional campaigns. Landing pages -- the critical "last mile" of every email campaign -- can now be optimized on the fly with OnDialog to ensure greater conversions and, ultimately, better marketing ROI.

The release of OnDialog LP comes at a time when email has displaced direct mail as the top medium of choice for direct marketers. According to Direct Magazine(TM)'s Annual Forecast Survey, 72% of marketers say they use email as their primary source of communication, as opposed to 66% who favor direct mail. With all the emphasis on email targeting and creative, marketers are missing the important component of any promotional campaign by not creating and optimizing effective landing pages. MarketingSherpa(TM)'s "Landing Page Handbook, 2nd Edition" states that nearly 50% of marketers fail to optimize their landing pages to improve conversions.

"We hear so much about the need to increase conversion rates," Clara M. Conti, OnDialog CEO, said. "Not until OnDialog LP has there been a solution that goes above and beyond the status quo to enable marketers to effectively close the loop on their campaigns by providing the absolute best landing page and microsite experience to their prospects and customers."

OnDialog is integrated with leading CRM solutions, enabling marketers to leverage existing data and marketing automation processes -- making it ideal for B2B marketers using Salesforce.com(R), SugarCRM(R) and NetSuite(R) CRM/CRM+. OnDialog LP's unrivaled flexibility, personalization and optimization features make it the industry's top solution for on-demand landing pages, microsites and PURLs. With OnDialog, more prospects become customers and more customers become advocates.

OnDialog LP is the first product from OnDialog, Inc. Conti was brought in as CEO earlier this year to help the company leverage its presence in the B2B marketing industry through new product offerings like OnDialog LP.

Conti is joined on the management team by Chief Technology Officer Craig Heartwell, as well as Vice President of Marketing G. Scott Morton and Vice President of Sales Joe Zuccaro, all of whom joined OnDialog this year.

About OnDialog, Inc.

OnDialog(TM), Inc., formerly PluraPage, provides a best-of-breed landing page, microsite and personalized URL (PURL) solution to support campaign and promotional marketing. OnDialog enables marketers to employ the latest in on- demand, Web 2.0/3.0 technologies to create continuous dialog with prospects, customers and partners. This "always on" dialog delivers more sales, greater customer retention and genuine brand advocacy. OnDialog is headquartered in Herndon, Va. Visit www.OnDialog.com for more details.