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Friday, June 6, 2008

More Than 350 Can-Am Spyder Owners Attend Inaugural Homecoming Event In Valcourt, Quebec

VALCOURT, Quebec, June 6 /PRNewswire/ -- BRP welcomes Spyder(TM) owners from throughout North America to the company's headquarters in Valcourt, Quebec, Canada for the Inaugural Spyder Homecoming Owner Event on June 6, 2008. More than 350 owners of the recently launched three-wheeled roadster will ride to Valcourt from various starting points throughout the U.S. and Canada.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080606/NYF006 )

"There are going to be a lot of heads turning and jaws dropping along the way as riders make the trip -- in many cases hundreds of kilometres -- to the birthplace of the Spyder roadster," said Yves Leduc, vice-president and general manager, Can-Am division. "One Spyder has enough 'wow-factor' to impress a crowd, but combining this number of roadsters in one location is a true spectacle."

BRP executives, including the president and CEO, Jose Boisjoli, will greet each rider and passenger in Valcourt as they arrive from 17 U.S. states and 3 Canadian provinces. Once in Valcourt, participants will experience the first ever public tour of the Spyder roadster assembly line. They will also attend various festivities throughout the day and have the opportunity to meet with BRP employees who contributed in bringing this paradigm-shifting product to the market.

"This is truly a historic occasion as it gathers the first pioneers of the Spyder Community," said Boisjoli. "It is an honour for us to welcome these owners who are among the first to adopt BRP's innovation for the open road."

BRP introduced the Spyder roadster to the world in February 2007. It became available at dealerships in 11 U.S. states and 4 Canadian provinces in the fall. In response to strong market demand, the launch schedule was stepped up and enthusiasts now have the opportunity to purchase the roadster in 35 states, 5 provinces and 20 international markets.

The Can-Am(TM) Spyder roadster will soon be available at dealerships or distributors in 20 countries on 3 continents. (Visit can-am.brp.com for a complete list of states, provinces and international markets).

Inaugural Spyder Homecoming Owner Event

Event Overview

The Inaugural Spyder(TM) Homecoming Owner Event was conceived first and foremost for BRP to recognize its initial Can-Am(TM) Spyder roadster owners and celebrate the Spyder community and culture. It is a historical, milestone event in the eyes of BRP -- the Spyder has been in the works for nearly a decade.

Owners will meet at designated locations (listed below) early in the morning of June 6, 2008 and then ride together to Valcourt, Quebec, the birthplace of the Spyder roadster.

The event is an opportunity for BRP to show Spyder owners its commitment to designing and producing a line-up of the most innovative powersports vehicles available, including the Spyder roadster. Along with the first public viewing of the Spyder production line, attendees will have the opportunity to learn about other BRP products -- Can-Am ATVs, Sea-Doo(R) watercraft and sport boats, Ski-Doo(R) snowmobiles and Evinrude(R) outboard engines.

The SpyderRyder Community

The Homecoming Event is a platform for Spyder owners to truly get to know each other. From the very beginning when riders gear up to hit the open road, owners will meet, swap stories and immerse themselves in the Spyder culture. Many of the owners have been communicating via BRP's www.SpyderRyder.com Spyder community Web site, and this serves as a chance to put faces with names and get to know others that live the Spyder lifestyle.

Participant Information

There are more than 350 owners registered to attend the event. Below is a breakdown of attendees by state/province (as of June 3, 2008).

    Arizona       Connecticut      Florida      Georgia       Illinois
        2              5              5            1             1

    Louisiana    Massachusetts    Michigan   North Carolina   New Jersey
        2             14              6            1             3

    New York         Ohio      Pennsylvania    Tennessee      Texas
       42              2              6            2             4

    Virginia      Vermont         Manitoba      Ontario       Quebec
        1              3              1            5            256

    Additional Information
     -- A helicopter will be following the Lake George and Plattsburgh group
        once they enter Canada to get overhead shots of the Spyder owners
        riding into Valcourt

     -- Owners will receive a commemorative pin honouring them as one of the
        first Spyder owners and for attending the Inaugural Valcourt
        Homecoming Owner Event

     -- Awards will be given to owners in several categories, including best
        Spyder personalisation, farthest traveled to Valcourt and most
        kilometres to date on a Spyder

     -- Attendees will have the opportunity to visit the renowned J.A.
        Bombardier Museum and see the evolution of the industry, starting with
        the first snowmobile - the 1959 Ski-Doo snowmobile.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo(R) and Lynx(TM) snowmobiles, Sea-Doo(R) watercraft and sport boats, Evinrude(R) and Johnson(R) outboard engines, direct injection technologies such as E-TEC(R), Can-Am(TM) all-terrain vehicles and roadsters, as well as Rotax(R) engines and karts.


(R), TM and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

     For information:
     Johanne Denault
     Communications and Public Affairs

     Canada and USA:                        International:

     Marc R. Lacroix                        Adrien De Alexandris
     Marketing Director                     Product Manager, Can-Am
     Can-Am Spyder roadster                 International Division
     Office: 450.532.5023                   450.532.6413
     Cell: 819.572.0183                     adrien.dealexandris@brp.com
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