Wednesday, May 14, 2008
Knotice Delivers Choice and Flexibility for Today's Interactive Marketer
"This move simply allows interactive marketers to address immediate online
marketing challenges, but within a strategic framework that's all about
improving relevancy, optimization of messaging and channel integration for the
long-term," Knotice CEO
The three new product lines are Concentri(TM) SiteTarget, Concentri(TM) EmailPlus and Concentri(TM) Mobile. Concentri(TM) SiteTarget lets interactive marketers inject optimized and targeted content into a website, landing page or microsite. Concentri(TM) EmailPlus provides the capabilities of a conventional ESP with unconventional targeting abilities. Concentri(TM) Mobile engages consumers via bi-directional SMS or MMS text messages, or on the mobile web.
The company indicated that each product line can be licensed separately or
together with monthly subscription licensing starting at
About the Concentri(TM) Platform - Soup-to-Nuts Campaigns in One Package
Concentri(TM) is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri(TM), marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days and reducing other related costs by as much as 50%.
About Knotice
Knotice provides solutions for Personal Relevance Marketing (PRM) - marketing communications tailored to individual consumers based on their own preferences - through email, Web and mobile technologies. Knotice's solutions give companies a competitive edge by creating strong brand relationships with customers through consistent, personally relevant marketing customized to each consumer across multiple marketing media.
Integrating marketing campaigns over email, Web and mobile allows major marketers to deliver a consistent brand message regardless of how it reaches the consumer. Brands create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. Visit http://www.knotice.com/ for more information.

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