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Wednesday, May 14, 2008

Knotice Delivers Choice and Flexibility for Today's Interactive Marketer

AKRON, Ohio, May 14 /PRNewswire/ -- Knotice Ltd., a provider of software and services for marketing to today's digital consumers, today announced the availability of three new product lines for its patent-pending Concentri(TM) software platform. The new product lines represent a realignment of capabilities prior to the company's highly anticipated Fall 2008 release.

"This move simply allows interactive marketers to address immediate online marketing challenges, but within a strategic framework that's all about improving relevancy, optimization of messaging and channel integration for the long-term," Knotice CEO Brian Deagan said. "Interactive marketers can quit sacrificing long-term strategic goals for initiatives that need to get done today."

The three new product lines are Concentri(TM) SiteTarget, Concentri(TM) EmailPlus and Concentri(TM) Mobile. Concentri(TM) SiteTarget lets interactive marketers inject optimized and targeted content into a website, landing page or microsite. Concentri(TM) EmailPlus provides the capabilities of a conventional ESP with unconventional targeting abilities. Concentri(TM) Mobile engages consumers via bi-directional SMS or MMS text messages, or on the mobile web.

The company indicated that each product line can be licensed separately or together with monthly subscription licensing starting at $250 plus usage volume. Whether a customer chooses one or all three, Concentri(TM) comes complete with standard features for optimization, data segmentation, microsites and landing pages, forms and surveys, RSS, reporting and channel-neutral content management. Visit http://www.knotice.com/concentri/ to learn more.

About the Concentri(TM) Platform - Soup-to-Nuts Campaigns in One Package

Concentri(TM) is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri(TM), marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days and reducing other related costs by as much as 50%.

About Knotice

Knotice provides solutions for Personal Relevance Marketing (PRM) - marketing communications tailored to individual consumers based on their own preferences - through email, Web and mobile technologies. Knotice's solutions give companies a competitive edge by creating strong brand relationships with customers through consistent, personally relevant marketing customized to each consumer across multiple marketing media.

Integrating marketing campaigns over email, Web and mobile allows major marketers to deliver a consistent brand message regardless of how it reaches the consumer. Brands create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. Visit http://www.knotice.com/ for more information.