RALEIGH, N.C., June 10 /PRNewswire/ -- Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced that executives from the firm's Trade and Distribution Practice will present at the Center for Business Intelligence (CBI) 4th Annual Commercial Contracts and Chargeback Management for Manufacturers and Wholesalers Conference to be held June 19-20, 2008, at the Hyatt Regency Philadelphia at Penn's Landing.

Tony Lanzone, Vice President, and Doug Linton, a member of the firm's Executive Advisory Group, will present a session on Friday, June 20, at 2:15pm, titled "A New Look at Contracting and Chargebacks in Light of New Data Feeds-Maximizing EDI 844 and 867 Reports." Attendees of the session will learn how to maximize use of 844 and 867 data, including how to apply this data to

    -- Forecast chargebacks, returns, and account reserves
    -- Identify duplicate and negative chargebacks
    -- Identify product demand scenarios (spikes, availability) and general
       contracting priorities

Campbell Alliance's Trade and Distribution Practice, under Mr. Lanzone's leadership, helps pharmaceutical and biotech companies develop strategies and address business challenges related to product distribution, maximize the effectiveness of trade programs, and more effectively work with retail and specialty pharmacies.

Tony Lanzone has more than 15 years of experience in the healthcare industry, ranging from work in a top-five pharmaceutical company to management consulting in both the hospital and pharmaceutical sectors. Prior to joining Campbell Alliance, he served as a senior director in Premier's HealthCare Informatics division. Mr. Lanzone earned his MBA from the Graduate School of Business at the College of William & Mary.

Doug Linton has worked in the pharmaceutical distribution field for more than 20 years, with experience in both senior management and consulting. Mr. Linton spent much of his career with Cardinal Health, a global manufacturer and distributor of medical and surgical supplies and technologies, where he was instrumental in transforming the business from a small regional player to a highly profitable national drug wholesaler. Mr. Linton spent the majority of his tenure at Cardinal in senior management, reporting to the founder and CEO, and developed several very profitable new business units for the company. Mr. Linton has also worked as a senior executive with two regional drug wholesalers and spent time as a consultant, advising more than 20 pharmaceutical companies in the areas of trade and distribution.

Mr. Linton graduated with a degree in Economics with honors from the College of Wooster (Ohio) and an MBA from Carnegie Mellon University.

For more information on the CBI 4th Annual Commercial Contracts and Chargeback Management for Manufacturers and Wholesalers Conference, please visit https://www.cbinet.com/show_conference.cfm?confCode=PC08036&field=summary.

Executives from Campbell Alliance are invited to speak at many conferences in the US and Europe each year. For a full listing of events, please refer to the company's online conference calendar at http://www.campbellalliance.com/pressroom/eventcalendar.cfm.

About Campbell Alliance

Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm's clients include most of the world's top-20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function: Brand Management, Business Development, Clinical Development, Managed Markets, Sales, and Trade and Distribution. From its locations in Raleigh, NC, Parsippany, NJ, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, New York City, Atlanta, and London, the firm serves clients throughout North America, Europe, and Japan. For more information on Campbell Alliance, please visit http://www.campbellalliance.com.

    CONTACT:
    James Forte
    Director, Public and Media Relations
    Campbell Alliance
    919-844-7100, extension 7195
    jforte@campbellalliance.com