Commercial, Military

GoPro Unveils Camera Drone In Bid to Save Stock Prices

By Juliet Van Wagenen | September 20, 2016


[Avionics Magazine 09-20-2016] In recent years, GoPro revenue has plummeted, dropping nearly 90 percent off of its peak pricing in October 2014 (see below chart compiled by Statista).

Can a Camera Drone Help GoPro Return to Previous Heights?
Chart: Statista

But on Sept. 19, the company unveiled its Karma Drone, an Unmanned Aircraft System (UAS) that claims to capture “amazingly smooth footage in the air.”

Photo taken from GoPro’s new Karma drone
Photo taken from GoPro’s new Karma drone. Photo: GoPro

With UAS taking off across plenty of industries, and UAS photography especially making its mark in the movie and real estate markets, could the new flying camera be GoPro’s saving grace?

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